This ten-day course teaches participants to design, manage, and use agricultural market information systems that deliver timely price, demand, and supply data to farmers, traders, and agribusiness decision-makers.
Farmers and traders who lack timely, reliable market information routinely sell at a loss or miss favorable selling windows, while well-functioning market information systems have measurably improved bargaining power and price outcomes across the region. This ten-day course teaches participants to design and manage agricultural market information systems (MIS), covering data collection methods, price and volume reporting, dissemination channels including SMS and radio, and the institutional arrangements needed to keep an MIS accurate and trusted over time. Participants examine both public and private-sector market information systems operating across the region.
Practical sessions include designing a data collection protocol for a specific commodity market, evaluating dissemination channel options for reaching farmers with limited connectivity, and building a basic market information reporting template. By the end of the course, participants can design, launch, or strengthen a market information system suited to their organization's context and target users.
By the end of this course, participants will be able to:
Day 1: The Role and Architecture of Agricultural Market Information Systems
Day 2: Market Structure, Commodities and Information Needs Assessment
Day 3: Designing Price, Volume and Demand Data Collection Protocols
Day 4: Digital Data Capture, Tools and Database Design
Day 5: Data Quality — Accuracy, Timeliness and Completeness
Day 6: Analysing Market Information for Pricing and Demand Trends
Day 7: Dissemination Channels — SMS, Radio, Digital Platforms and Market Boards
Day 8: Trust, Governance and Institutional Arrangements
Day 9: Monitoring, Evaluating and Improving MIS Performance
Day 10: Building a MIS Design or Strengthening Plan
Agricultural market information systems sit between commodity markets, farmers and the institutions that publish price data — this ten-day course serves the people who collect, validate, publish and act on that data.
Participants who complete the full ten days are awarded a Certificate of Completion from Vision Reach Global Consultancy, confirming their capability to design agricultural market information systems, run price and volume data collection protocols, select dissemination channels, and analyse market data for pricing and demand trends.
CPD accredited certificate
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Agricultural Market Information Systems Training programme, you'll be able to explain the role and components of agricultural market information systems, design data collection protocols for tracking prices, volumes, and demand, evaluate dissemination channels including sms, radio, and digital platforms, and assess data accuracy, timeliness, and trust in market information systems. The full breakdown of topics is covered session by session in the Course Outline tab above.
Agricultural market information systems sit between commodity markets, farmers and the institutions that publish price data — this ten-day course serves the people who collect, validate, publish and act on that data. Typical delegates include Market information officers and price data enumerators in ministries of agriculture, Commodity exchange and warehouse receipt system staff handling price and volume reporting, Agribusiness market intelligence and procurement analysts sourcing from smallholder supply chains, Farmer cooperative and producer organisation managers advising members on when and where to sell, Agricultural statisticians and crop forecasting officers in national bureaus of statistics, ICT4Ag and digital agriculture product managers running SMS, IVR or app-based advisory services, and Value chain and market systems advisors in donor-funded agriculture and food security programmes.
Agricultural Market Information Systems Training typically runs as 10 Days. It's available as in-person classroom training — every course can also be delivered on-site for your team on dates that suit you.
Agricultural Market Information Systems Training is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
Agricultural Market Information Systems Training runs on a rolling cohort basis, so a new intake is always coming up. Pick your preferred format and location in the schedule panel above, then click "Register for the Course" to reserve your seat — confirmation follows once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Agricultural Market Information Systems Training from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Agricultural Market Information Systems Training is pitched at intermediate to advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Agricultural Market Information Systems Training vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Agricultural Market Information Systems Training can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $1,700 · KSh 160,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000