A single viral post, product failure or leadership scandal can undo years of reputation within hours, and the organisations that cope best are those that planned how to speak before they had to. Five days combine long-term strategic communication with the discipline of crisis response. You begin with message architecture, audience segmentation and stakeholder mapping, then link communication to organisational strategy and measurable objectives.
The crisis half covers risk scanning, crisis team structures, escalation protocols, holding statements, Q&A preparation and approval chains. You practise spokesperson delivery, hostile interviews, press conferences and statements for radio, television and online media, and learn to monitor and respond to social media, rumours and misinformation. A full simulation tests the whole plan under time pressure, followed by recovery communication and lessons learned. Communication and public relations officers, corporate affairs managers, government spokespersons, NGO communicators, brand managers and senior executives will find it directly relevant. It runs in the classroom, online or in-house, with a CPD-accredited certificate for successful participants.
Communication now unfolds in public and in real time. Employees, customers, regulators and the media all have platforms of their own, and silence or a clumsy statement is read as evidence of guilt. Organisations in government, banking, health, manufacturing and the voluntary sector have all learnt that how they speak in the first hours of an incident shapes the outcome more than the incident itself.
The Applied Crisis & Strategic Communication Training Course treats the two disciplines as parts of one capability. Participants first develop the habits of strategic communication: setting objectives, understanding stakeholders, shaping consistent messages and choosing channels. They then build the structures of crisis readiness, including risk identification, crisis teams, decision rights, templates and media policy. The later sessions concentrate on execution, from the first public statement to digital response, internal communication, victim and community engagement, and the rebuilding of trust.
The method is deliberately practical, with rehearsals, camera work and a timed simulation. Participants complete the week with a crisis communication plan, a set of tested messages and personal feedback on their performance as a spokesperson.
At the end of the course, participants will be able to:
Participants depart with:
The course puts participants in the position of acting spokespeople and crisis team members. It includes:
Day 1: Strategic Communication Foundations
Day 2: Planning Communication Strategy and Managing Issues
Day 3: Crisis Readiness and the First Hours
Day 4: Spokesperson Skills and Digital Response
Day 5: Simulation, Recovery and Review
The programme is suited to professionals who shape or voice an organisation's public position, such as:
Participants who take part in every session, including the simulation, are issued with a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Applied Crisis & Strategic Communication programme, you'll be able to develop a strategic communication plan linked to organisational objectives, map stakeholders and tailor messages to their interests and influence, identify communication risks and build an issues and crisis register, and set up a crisis communication team with clear roles and approval routes. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is suited to professionals who shape or voice an organisation's public position, such as: Corporate communication and public relations managers, Government and county communication officers, Press secretaries and official spokespersons, Heads of corporate affairs and stakeholder relations, Communication staff in NGOs and humanitarian agencies, Marketing and brand managers, Security, risk and business continuity managers, and Chief executives and directors who face the media.
Applied Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Applied Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Applied Crisis & Strategic Communication starts October 12, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Applied Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Applied Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Applied Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Applied Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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