A product failure, a fraud allegation, a security incident or a viral post can define an organisation's reputation in hours. The institutions that come through best are rarely the ones with the cleverest statement; they are the ones that planned who speaks, what is known, how it is verified and where stakeholders hear it first. Outside a crisis, the same discipline shapes how strategy is explained to staff, regulators, donors and the public.
Over five days you develop both capabilities. Crisis modules cover risk and issue mapping, escalation protocols, crisis team roles, holding statements, internal communication, social media monitoring, misinformation response, and recovery. Strategic modules cover stakeholder analysis, message architecture, narrative and positioning, campaign planning, measurement and spokesperson readiness, with media interview rehearsals using camera and microphone. Reputation theory such as situational crisis communication is applied to realistic cases. Communications and public relations managers, corporate affairs officers, spokespersons, CEOs' advisers, NGO and public sector information officers and risk managers will gain the most. Classroom, online and in-house delivery is available, with a CPD-accredited certificate. Afterwards you can produce a crisis communication plan and a strategic message framework ready for sign-off.
Today every organisation operates in public view. Staff post, customers record, journalists search and regulators respond to what is circulating, often before the facts are established. Without a prepared approach, leaders are tempted to stay silent, to over-promise or to contradict earlier statements, each of which deepens the damage.
This programme connects the two halves of professional communication that are too often separated. Participants first study how crises develop and how audiences judge responsibility, then build the machinery to respond: a crisis team, decision rights, approval routes, fact-checking, media and social media protocols, and templates for holding statements, Q&A documents and apologies. They then widen the lens to strategic communication, learning to translate organisational strategy into audience-specific narratives, align internal and external messages, plan campaigns and measure whether they work.
Training relies on simulation. Participants face a staged crisis with evolving information, handle practice interviews and press conferences, and critique one another's drafts. Each person finishes with a working crisis communication plan, a message framework and a clear sense of their personal role when pressure arrives.
By the end of the course, participants will be able to:
Participants leave the course with:
Participants learn by rehearsing the pressures they will face. The course combines:
Day 1: Crisis Landscape and Preparedness
Day 2: Responding in the First 24 Hours
Day 3: Media, Spokespeople and Social Channels
Day 4: Strategic Communication Planning
Day 5: Measurement, Recovery and Readiness
The course is aimed at people responsible for protecting and explaining their organisation, including:
Participants complete the course by attending the sessions and taking part in the simulation and drafting exercises. Vision Reach Global Consultancy then awards a CPD-accredited Certificate of Completion.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Best Practices in Crisis & Strategic Communication programme, you'll be able to identify and rank the issues and crises most likely to affect their organisation, set up a crisis communication team with defined roles, escalation triggers and approval steps, draft holding statements, key messages and anticipated question sets within tight deadlines, and brief and rehearse spokespeople for broadcast, print and online interviews. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is aimed at people responsible for protecting and explaining their organisation, including: Communications, public relations and corporate affairs managers, Official spokespersons and media liaison officers, Advisers to chief executives, ministers and governors, Public information officers in county and national government, NGO and humanitarian communications and advocacy leads, Risk, compliance and business continuity managers, Social media and digital content managers, and Bank, utility and telecom customer experience leaders.
Best Practices in Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Best Practices in Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Best Practices in Crisis & Strategic Communication starts October 26, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Best Practices in Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Best Practices in Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Best Practices in Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Best Practices in Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Swipe to see more courses →
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager