Customers now discover, compare and judge organisations online before they ever speak to a salesperson. A clear brand and a disciplined digital plan decide whether a business is found, trusted and chosen, while scattered posting and unmeasured spending waste small budgets quickly. This five-day programme gives marketers a structured approach that connects brand to measurable results.
You define brand positioning, voice and visual consistency, build customer personas and map the buyer journey from awareness to loyalty. Practical sessions cover search engine optimisation, content calendars, Facebook, Instagram, LinkedIn, TikTok and WhatsApp Business, email and SMS campaigns, Google Ads and Meta Ads, and reputation and community management. You learn to set campaign goals and budgets, test creative, and read Google Analytics 4 and platform reports to decide what to continue, change or stop. Examples reflect East African markets, including mobile-first audiences and mobile money payments. The programme suits marketing and communications officers, brand managers, small business owners, sales and customer experience teams, and NGO or public sector communicators. It is offered in the classroom, online or in-house, with a CPD-accredited certificate. You finish with a ninety-day digital plan for your own brand.
Marketing has moved onto screens, and for many Kenyan and African consumers that screen is a phone. Organisations of every size now compete for attention in crowded feeds, search results and messaging apps. Those that succeed treat digital marketing as a connected system rather than a set of separate posts: a distinctive brand, content that serves real customer needs, channels chosen for their audience and numbers that show what works.
The Best Practices in Digital Marketing & Brand Training Course takes participants through that system in a logical order. It begins with brand strategy, covering purpose, positioning, tone of voice and the experience customers should have at each touchpoint. It then examines how to build audience personas and journeys, plan content, and choose between organic and paid channels. Specific sessions teach search optimisation, social media management, email and messaging campaigns, advertising platforms, influencer partnerships and online reputation. The closing sessions focus on measurement, budgeting, testing and improving campaigns over time.
The course is workshop based. Participants work on a brand or campaign of their choice, producing a positioning statement, content calendar, sample adverts and a dashboard of key metrics, so that they can start applying the ideas on their return to work.
At the end of the course, participants will be able to:
Participants leave the course with:
The course is organised as a series of workshops built around each participant's own brand. Learning activities include:
Day 1: Brand Strategy for the Digital Age
Day 2: Content and Search Visibility
Day 3: Social Media and Community Management
Day 4: Paid Media, Email and Messaging
Day 5: Measurement, Optimisation and Planning
The course is practical for anyone who promotes an organisation online, including:
Participants who attend every session and present their digital marketing plan will receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Best Practices in Digital Marketing & Brand programme, you'll be able to define brand positioning, values and tone of voice that remain consistent across channels, build customer personas and map the journey from awareness to repeat purchase, plan content calendars that serve audience needs and business goals, and apply on-page and local search engine optimisation to improve visibility. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is practical for anyone who promotes an organisation online, including: Marketing, brand and communications officers, Digital marketing and social media managers, Small and medium business owners and entrepreneurs, Sales managers and customer experience teams, Public relations and corporate affairs professionals, NGO, church and public institution communicators, E-commerce and retail managers, and Marketing agency account executives and freelancers.
Best Practices in Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Best Practices in Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Best Practices in Digital Marketing & Brand starts October 26, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Best Practices in Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Best Practices in Digital Marketing & Brand Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Best Practices in Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Best Practices in Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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