Businesses collect more sales, customer and market data than ever, yet many still set prices, stock levels and campaigns on instinct. Over five days, analysts and managers learn to ask sharper commercial questions, prepare reliable datasets and turn them into evidence that leadership will act on. You work through data cleaning, descriptive statistics, pivot tables, Power BI dashboards and the key performance indicators that track revenue, margin, churn and market share.
Later sessions cover time-series trend and seasonality analysis, customer segmentation, competitor and price benchmarking, basic regression and sales forecasting, with market sizing and scenario planning to test strategic options. Every exercise uses realistic retail, banking and services datasets rather than textbook examples. Marketing, sales, strategy, finance and business intelligence professionals in banks, retailers, telecoms, NGOs and public bodies will find it directly useful. Delivery is in the classroom, online or in-house, and it ends with a CPD-accredited certificate. Afterwards you can build a monthly performance dashboard, explain a trend to executives and recommend an action backed by numbers.
Markets now shift faster than annual plans can follow. Mobile payments change how customers buy, competitors reprice overnight and regional demand swings with seasons, currency movements and policy. Organisations that read these signals early protect margin and win share, while those relying on last year's report find out too late.
This programme takes participants from raw business data to confident commercial recommendations. It begins with framing the question and preparing data in Excel, then builds descriptive and diagnostic analysis, visual reporting in Power BI, and techniques for detecting trends, seasonality and anomalies. Later days apply segmentation, competitor benchmarking, simple regression and forecasting, and show how to size a market and test scenarios before committing budget. Throughout, the emphasis is on choosing the right measure, avoiding misleading charts and explaining findings in plain business language.
Teaching is hands-on. Participants work on shared datasets from retail, financial services and telecoms, building their own dashboards and a short market trends brief for management, which they can adapt to their own organisation after the course.
By the end of the programme, participants will be able to:
Participants return to work with:
Learning is built around live analysis rather than slides. The approach includes:
Day 1: From Business Question to Usable Data
Day 2: Describing Performance
Day 3: Dashboards and Visual Reporting
Day 4: Trends, Segments and Competitors
Day 5: Forecasting, Market Sizing and Recommendations
The programme suits professionals who use data to guide commercial decisions, including:
Delegates who attend the sessions and complete the practical exercises are awarded a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Business Data Analytics and Market Trends programme, you'll be able to frame a business question and select the data and measures needed to answer it, clean, combine and validate sales, customer and market datasets for analysis, build interactive dashboards that track revenue, margin, churn and market share, and detect trends, seasonality and anomalies in time-series data. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme suits professionals who use data to guide commercial decisions, including: Marketing and brand managers in consumer and service companies, Sales managers and key account managers, Business and strategy analysts, Business intelligence and reporting officers, Finance and budgeting analysts supporting commercial teams, Product managers in banks, insurers and telecoms, Research and planning officers in NGOs and public agencies, and Entrepreneurs and SME owners who want evidence-based decisions.
Business Data Analytics and Market Trends Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Business Data Analytics and Market Trends Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Business Data Analytics and Market Trends starts October 19, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Business Data Analytics and Market Trends Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Business Data Analytics and Market Trends Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Business Data Analytics and Market Trends Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Business Data Analytics and Market Trends Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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