Agribusinesses, cooperatives and market systems programmes sit on large amounts of information that rarely shapes decisions: delivery records, farmer registers, price lists, yield surveys and sales ledgers kept in separate spreadsheets. Turning it into analysis can reveal where margins are lost, which farmers are at risk of side-selling and when to buy, store or sell. Over five days you work through the full analytical cycle on agricultural datasets. Topics include value chain mapping and actor analysis, farmer and market survey design in KoboToolbox, cleaning and reshaping records with Excel Power Query, and gross margin and break-even analysis.
You go on to analyse price seasonality and market spreads, segment farmers by productivity and risk, map production areas and buying points, and measure systemic change using the DCED Standard for results measurement. Power BI sessions build dashboards for procurement, extension and investment decisions. The course is designed for agribusiness managers, value chain and market systems advisers, cooperative and outgrower managers, agricultural economists, MEL officers and agri-finance analysts. Afterwards you can build a clean dataset, compute margins along a chain and present findings that managers act on. It runs as a classroom, online or in-house programme with a CPD-accredited certificate.
Agricultural markets move quickly. Prices swing with the seasons and the weather, input costs follow exchange rates and fuel prices, and buyers increasingly demand traceability back to the farm. Companies, cooperatives and development programmes that can analyse their own data respond faster and invest more wisely than those relying on intuition or annual reports.
The Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course follows the path from raw records to decisions. Participants begin by mapping value chains and identifying the questions that matter to each actor, then design data collection for farmers, traders and markets using mobile tools. They clean and combine datasets, calculate gross margins, costs of production and value added at each stage, and analyse price trends, seasonality and spatial price differences. The course then turns to segmentation of producers, simple forecasting, traceability data and the measurement of market systems change, before finishing with dashboards and data stories built for managers, investors and programme partners.
Every session is computer-based and uses agricultural datasets on enterprises such as maize, coffee, dairy and horticulture. Participants should bring a laptop with Excel; Power BI Desktop and KoboToolbox are free to use, and no programming background is required.
By the close of the programme, participants will be able to:
The week produces practical assets participants can reuse, among them:
The course is run as a series of computer labs using agricultural data, supported by:
Day 1: Value Chains, Market Systems and Data Needs
Day 2: Collecting Agricultural Data with Mobile Tools
Day 3: Analysing Farm and Enterprise Economics
Day 4: Prices, Markets and Results Measurement
Day 5: Dashboards and Data-Driven Decisions
Participants typically work in agricultural businesses or programmes and include:
Participants who attend every lab and submit the final dashboard project receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Data and Analytics for Agribusiness, Value Chains & Market Systems programme, you'll be able to map agricultural value chains and identify the data each actor needs to make decisions, design mobile surveys for farmers, traders and markets that produce analysable data, clean, reshape and combine agricultural datasets using excel and power query, and calculate gross margins, production costs and value added along a chain. The full breakdown of topics is covered session by session in the Course Outline tab above.
Participants typically work in agricultural businesses or programmes and include: Agribusiness and commercial managers, Value chain and market systems development advisers, Cooperative, outgrower and aggregation managers, Agricultural economists and policy analysts, Monitoring, evaluation and learning officers on agriculture programmes, Agri-finance and agricultural insurance analysts, Extension and farmer services coordinators, and Government agriculture planning and statistics staff.
Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Data and Analytics for Agribusiness, Value Chains & Market Systems starts November 2, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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