Marketing budgets are under pressure, and every channel claims credit for the same sale. Teams that cannot connect spend to leads, revenue and brand perception end up defending opinions instead of showing evidence. This five-day workshop teaches marketers to find the signal in their data. Topics include measurement planning, Google Analytics 4 events and conversions, UTM tagging, funnel and cohort analysis, attribution models, search and social advertising metrics, email performance, customer lifetime value, A/B testing, social listening, sentiment and brand tracking, and dashboards in Looker Studio.
It is built for digital marketing managers, brand managers, social media and content officers, e-commerce teams, communications staff, agency account managers and business owners in banks, telecoms, retail, hospitality and NGOs. Participants can attend in a classroom in Nairobi, Dubai, Cape Town or another city, online, or in-house. Labs use sample web, advertising and survey data to produce a tracking plan, a test design and a live dashboard. Afterwards you can decide where to move budget, explain campaign results to finance and leadership, monitor brand reputation, and agree targets with agencies. A CPD-accredited Certificate of Completion is awarded by Vision Reach Global Consultancy.
Digital channels generate more measurable behaviour than any earlier form of marketing, but volume of data is not the same as insight. Dashboards overflow with impressions, likes and sessions while leaders still ask a simple question: what did we get for the money? Privacy changes, the loss of third-party cookies and fragmented customer journeys across social, search, messaging and offline touchpoints have made that question harder to answer.
Data and Analytics for Digital Marketing & Brand Training Course shows how to answer it with confidence. Participants start with measurement planning, linking business goals to marketing objectives and key results. They then work through web and app analytics, campaign tracking, paid and organic channel metrics, conversion optimisation and experimentation. The programme also treats brand as a measurable asset, covering awareness studies, share of voice, sentiment and reputation monitoring, before closing with reporting, storytelling and governance of marketing data.
Instruction is workshop style. Participants open real tools, interrogate sample datasets, design experiments and build dashboards, and finish with a measurement framework and reporting pack they can apply to their own channels immediately.
By the end of the course, participants will be able to:
Participants take away:
The programme is delivered as an analytics studio:
Day 1: Measurement Strategy for Marketing
Day 2: Web and App Analytics with GA4
Day 3: Channel Performance and Attribution
Day 4: Testing, Optimisation and Brand Analytics
Day 5: Dashboards, Reporting and Decision-Making
The course is intended for marketing and communications people who need to prove and improve results, including:
A CPD-accredited Certificate of Completion from Vision Reach Global Consultancy is given to participants who attend all days and complete the practical labs and final reporting exercise.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Data and Analytics for Digital Marketing & Brand programme, you'll be able to link business goals to marketing objectives, metrics and targets in a measurement plan, configure google analytics 4 events, conversions and campaign tagging, analyse funnels, cohorts and customer journeys to locate drop-off, and compare attribution models and interpret channel contribution. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is intended for marketing and communications people who need to prove and improve results, including: Digital marketing managers and specialists, Brand and product managers, Social media and community managers, Content and email marketing officers, E-commerce and growth managers, Corporate communications and public relations staff, Agency account directors and media planners, Marketing officers in NGOs, banks, telecoms and hospitality, and Business owners and entrepreneurs running their own campaigns.
Data and Analytics for Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Data and Analytics for Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Data and Analytics for Digital Marketing & Brand starts October 12, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Data and Analytics for Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Data and Analytics for Digital Marketing & Brand Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Data and Analytics for Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Data and Analytics for Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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