Gut-feel sales and marketing decisions are losing ground to data-driven ones. This course teaches sales and marketing professionals to use analytics for campaign optimization, customer segmentation, and pipeline forecasting.
Sales and marketing teams sit on rich customer, campaign, and pipeline data that is rarely used to its full potential. This course teaches participants to apply practical analytics — segmentation, attribution, and forecasting — to sharpen targeting, improve campaign ROI, and forecast revenue more accurately.
Using real CRM and campaign datasets, participants build dashboards and models they can apply directly to their own sales funnels and marketing channels.
Throughout the programme, participants work through realistic scenarios drawn from technology organizations, digital transformation programmes, data-driven enterprises, and public sector IT environments, examining how data-driven decision making in sales and marketing is applied in practice and where it most often breaks down. Delegates will develop practical skill in designing appropriate frameworks, selecting and applying the right tools for sales forecasting models, interpreting findings, and communicating conclusions clearly to colleagues, management and external stakeholders. Sessions move deliberately from principles to application, so that each technique introduced is practised against a realistic problem before the programme moves on — strengthening both individual effectiveness and the wider capability of the organizations delegates return to.
By the end of this course, participants will be able to:
By the end of the Data-driven Decision Making in Sales and Marketing Training, participants will leave with:
This training course adopts a practical, participant-centered learning approach that builds data-driven decision making in sales and marketing expertise, strengthens analytical capability and develops confident professional judgement. The methodology combines specialist facilitation, applied hands-on experience and globally recognized professional practice, so that delegates return able to apply what they have learned immediately rather than in theory only.
Methodology includes:
Day 1: The Commercial Data Landscape
Day 2: Sales Pipeline Analytics and Conversion Bottlenecks
Day 3: Funnel Diagnostics from Lead to Closed Won
Day 4: Customer Segmentation Techniques
Day 5: Campaign Performance, Attribution and ROI
Day 6: A/B Testing and Marketing Experimentation
Day 7: Sales Forecasting Models
Day 8: Predictive Scoring and Customer Retention Analytics
Day 9: Dashboard Design for Sales and Marketing KPIs
Day 10: Presenting Data-Driven Recommendations to Leadership
Data-driven Decision Making in Sales and Marketing Training is built for commercial teams whose targets depend on pipeline health, campaign spend and segmentation decisions rather than intuition. It fits roles including:
Delegates finishing all ten days receive a Certificate of Completion from Vision Reach Global Consultancy, evidencing their ability to analyse pipeline and campaign data, apply segmentation and attribution methods, build sales forecasts, and present data-backed recommendations to sales and marketing leadership.
Everything you need to know about this course before you register.
By the end of the Data-driven Decision Making in Sales and Marketing Training programme, you'll be able to analyze sales pipeline data to identify conversion bottlenecks, apply customer segmentation techniques for targeted marketing, evaluate campaign performance using attribution and roi analysis, and build sales forecasting models based on historical pipeline data. The full breakdown of topics is covered session by session in the Course Outline tab above.
Data-driven Decision Making in Sales and Marketing Training is built for commercial teams whose targets depend on pipeline health, campaign spend and segmentation decisions rather than intuition. It fits roles including: Sales operations analysts and revenue operations specialists, Marketing managers responsible for campaign budgets and channel mix, Digital and performance marketing executives running paid and email programmes, CRM and customer insight analysts working with segmentation data, Sales managers accountable for forecast accuracy and quota planning, Demand generation and growth marketers designing tests and funnels, and Business intelligence analysts supporting commercial reporting and dashboards.
Data-driven Decision Making in Sales and Marketing Training typically runs as 10 Days. It's available as classroom, live virtual, and in-house training — every course can also be delivered on-site for your team on dates that suit you.
Data-driven Decision Making in Sales and Marketing Training is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Data-driven Decision Making in Sales and Marketing Training starts September 28, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Data-driven Decision Making in Sales and Marketing Training from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Data-driven Decision Making in Sales and Marketing Training is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Data-driven Decision Making in Sales and Marketing Training vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Data-driven Decision Making in Sales and Marketing Training can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $3,000 · KSh 230,000
Key Skills You'll Learn
Vision Reach Global
From $3,000 · KSh 230,000
Key Skills You'll Learn
Vision Reach Global
From $3,000 · KSh 230,000
Also Training in Naivasha
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
“VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.”
Levis Wabwire
Managing Director
“They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.”
David Oketch
Strategy Lead
“Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.”
Wendy Albright
Program Manager
Looking for a different city or delivery format? See all schedules for Data-driven Decision Making in Sales and Marketing Training or browse every course running in Naivasha.