A product recall, data breach, fatal accident, fraud allegation or viral social media post can define how stakeholders see an organisation for years, and the first hours of response often matter more than everything that follows. Leaders who hesitate, contradict each other or speak without facts make a bad situation worse. Over five days you build the capability to lead communication when the stakes are highest. You develop strategic communication plans using audience mapping, message houses and channel strategy, then move into issues management, crisis typologies, Situational Crisis Communication Theory, the structure of a crisis communication plan, crisis team roles and escalation.
Practical work covers holding statements, the first press briefing, broadcast interview technique, apologies, social listening, handling misinformation and disinformation, internal and investor communication, and coordinating with legal and operations teams. Measurement uses the Barcelona Principles to show outcomes rather than coverage counts. Chief executives, directors, communication and corporate affairs heads, PR managers, spokespeople, government communication officers and NGO country leads will benefit most. A full crisis simulation closes the week. Delivery is classroom, online or in-house, with a CPD-accredited certificate.
Organisations now operate in an environment where news breaks first on social platforms, where employees and customers can broadcast their experiences instantly, and where false or misleading claims spread faster than corrections. Executives are expected to communicate with clarity, empathy and speed, often before all the facts are known, and their conduct in those moments shapes trust among regulators, investors, staff and the public. At the same time, everyday strategic communication must keep reputation strong enough to withstand a crisis when it comes.
The Executive Crisis & Strategic Communication Training Course prepares senior leaders and their communication advisers for both responsibilities. It opens with strategic communication at board and executive level, including reputation, stakeholder priorities and message discipline. Participants then learn to anticipate and prepare: scanning for emerging issues, assessing reputational risk and building response protocols. The core of the week rehearses the response itself, from the first decisions and statements to media interviews, digital channels and stakeholder engagement, followed by recovery, evaluation and the lessons that should change behaviour afterwards.
Much of the programme takes place on camera and under time pressure. Participants practise interviews, draft statements against deadlines and lead a realistic multi-stage crisis simulation, receiving direct feedback on their judgement and delivery.
By the end of the programme, participants will be able to:
Each participant takes away:
Sessions are intensive and practice-led, recreating the pressure of real incidents:
Day 1: Strategic Communication and Reputation at the Top
Day 2: Anticipating Crises: Issues, Risk and Readiness
Day 3: The First Hours: Response and Decision-Making
Day 4: Media, Social Platforms and Stakeholders
Day 5: Recovery, Measurement and Full Simulation
The programme is designed for senior leaders and the advisers who stand beside them in a crisis:
Participants who attend all five days and complete the interview practice and closing crisis simulation are awarded a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Executive Crisis & Strategic Communication programme, you'll be able to develop a strategic communication plan aligned with organisational goals and stakeholder priorities, identify emerging issues early and assess their reputational risk, design a crisis communication plan with clear team roles, escalation routes and approval processes, and draft holding statements, press releases and internal messages under time pressure. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is designed for senior leaders and the advisers who stand beside them in a crisis: Chief executives, managing directors and executive committee members, Heads of communication, corporate affairs and public relations, Designated spokespeople and media relations managers, Government communication and public information officers, Country directors and senior managers in NGOs and UN agencies, Risk, business continuity and security managers who sit on crisis teams, Investor relations and stakeholder engagement leads, and Legal counsel who advise during reputational incidents.
Executive Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Executive Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Executive Crisis & Strategic Communication starts October 19, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Executive Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Executive Crisis & Strategic Communication Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Executive Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Executive Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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