Digital channels absorb a growing share of marketing budgets, but senior leaders often approve plans they cannot fully judge, and brands drift when social, search and content teams pull in different directions. Five days give executives the grounding to steer. You examine brand architecture and positioning, customer journeys, search and social advertising, content and email marketing, marketing automation and CRM, influencer partnerships, reputation management and e-commerce. Measurement sessions teach you to read funnel metrics, customer acquisition cost, lifetime value, attribution and return on ad spend, and to question dashboards produced by agencies.
The programme is designed for marketing directors, heads of brand, general managers, business owners, communications and corporate affairs executives, sales leaders and board members in companies, banks, hospitality groups, institutions and growing enterprises. Case work covers consumer, business-to-business and service brands in African and global markets. Afterwards you can sharpen a brand proposition, build a channel mix and budget, write a clear agency brief, set targets and scorecards, and lead a team through a campaign calendar. Attend in a classroom in cities such as Nairobi, Dubai or Cape Town, online, or in-house, and earn a CPD-accredited certificate.
Customers discover, compare and buy through screens. Search results, social feeds, messaging apps and reviews shape perception long before a sales conversation starts, and competitors of every size can reach the same audiences. For executives this raises two challenges: building a brand that is distinctive and trusted across channels, and deciding where limited funds will return the most. Leaders who delegate everything to specialists risk wasted spend and inconsistent messages.
This executive programme equips senior decision makers to direct digital marketing with confidence. It starts with strategy: market and customer insight, brand purpose, positioning, personality and architecture. Participants then map the customer journey and study the main digital levers, including search engine optimisation, paid search and social, content, email and messaging, influencer collaboration and online reputation. Discussion of data and measurement follows, covering web analytics, funnels, attribution, customer acquisition cost, lifetime value and testing, along with the governance of data privacy. Closing sessions address organising teams and agencies, budgeting, risk and crisis response, and building a twelve-month plan.
Learning is discussion rich and tied to participants' own businesses. Short briefings, brand clinics, live reviews of real campaigns and planning workshops produce a draft strategy that each executive can take back and present.
Participants will be able to:
Participants return with:
Designed for time-pressed leaders, the programme relies on:
Day 1: Brand Strategy in a Digital Market
Day 2: Customer Journeys and Digital Channels
Day 3: Content, Engagement and Relationships
Day 4: Measurement, Budgets and Return
Day 5: Leading Teams, Agencies and the Plan
The course is directed at leaders who own or influence marketing outcomes, such as:
Each participant who attends every session and presents a final marketing plan is awarded a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Executive Digital Marketing & Brand programme, you'll be able to define brand purpose, positioning and architecture for their organisation, map customer journeys and match digital channels to each stage, evaluate search, social, content, email and influencer options against objectives, and allocate budgets across channels and justify them with expected returns. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is directed at leaders who own or influence marketing outcomes, such as: Marketing directors and heads of brand, Chief executives, managing directors and general managers, Business owners and founders of growing companies, Sales and business development directors, Corporate communications and public affairs executives, E-commerce and digital transformation leaders, Hospitality, banking, telecom and retail executives, Board members overseeing growth strategy, and Heads of marketing in universities, NGOs and membership bodies.
Executive Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Executive Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Executive Digital Marketing & Brand starts November 2, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Executive Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Executive Digital Marketing & Brand Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Executive Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Executive Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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