Business and economic decisions such as where to open a branch or how demand varies by area are fundamentally spatial questions; this course builds the GIS skills to answer them with data rather than guesswork. Participants apply trade area and site selection analysis to a real business scenario.
This course applies GIS and spatial analysis directly to business and economic decision-making, covering trade area and catchment analysis, competitor location mapping and market gap identification, and demographic and demand modelling for retail and service site selection.
Participants also work through economic geography concepts such as location quotients and spatial clustering of economic activity, and practise building the market analysis maps and business case visuals that support investment and expansion decisions.
By the end of this course, participants will be able to:
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This course is ideal for professionals applying spatial thinking to business and economic decisions.
Participants who complete this course receive a Certificate of Completion from Vision Reach Global Consultancy. The course fee includes training materials, software lab access, sample demographic and market datasets, facilitation by an experienced spatial economics analyst, and a certificate presented at the close of the programme.
Everything you need to know about this course before you register.
By the end of the GIS Mapping and Spatial Analysis for Economics and Business Training programme, you'll be able to define and map trade areas and catchment zones for a business, map competitor locations and identify market gaps, apply demographic and demand modelling to site selection decisions, and calculate location quotients to identify economic specialisation. The full breakdown of topics is covered session by session in the Course Outline tab above.
This course is ideal for professionals applying spatial thinking to business and economic decisions. Typical delegates include Market Research and Business Intelligence Analysts, Retail Site Selection and Expansion Managers, Economic Development Officers, Real Estate and Investment Analysts, and Strategy and Planning Professionals.
GIS Mapping and Spatial Analysis for Economics and Business Training typically runs as 10 Days. It's available as in-person classroom training — every course can also be delivered on-site for your team on dates that suit you.
GIS Mapping and Spatial Analysis for Economics and Business Training is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
GIS Mapping and Spatial Analysis for Economics and Business Training runs on a rolling cohort basis, so a new intake is always coming up. Pick your preferred format and location in the schedule panel above, then click "Register for the Course" to reserve your seat — confirmation follows once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for GIS Mapping and Spatial Analysis for Economics and Business Training from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
GIS Mapping and Spatial Analysis for Economics and Business Training is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for GIS Mapping and Spatial Analysis for Economics and Business Training vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — GIS Mapping and Spatial Analysis for Economics and Business Training can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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