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Vision Reach Global
Leadership and Management Skills

Influencing and Persuasion Skills Training Course

Good ideas stall when they are presented poorly, aimed at the wrong person or pushed at the wrong moment. The opening day treats influence as a strategic skill, linking credibility, clarity and timing to how professionals communicate upward, sideways and outward. You then study the psychology of persuasion, including reciprocity, social proof, authority and consistency, alongside framing, storytelling and evidence-based argument. Stakeholder engagement sessions teach you to map interests and concerns so that each message is tailored to what a particular decision maker values.

Midweek, negotiation and conflict scenarios test how to hold your position, handle objections and find trade-offs that protect long-term relationships. Organizational communication follows, covering how leaders persuade through presentations, written proposals and change messages that reach whole departments. Managers, project leads, sales and business development staff, policy advisers and consultants who need buy-in without relying on formal power will gain practical value. Practice rounds and peer feedback help each participant identify personal habits that weaken impact, and the course ends with a development plan for becoming more persuasive in the months ahead.

5 DaysIntermediateIn-House & Classroom & VirtualCPD-Accredited

About this course

This training strengthens participants' ability to influence decisions through ethical persuasion, effective communication, stakeholder engagement, negotiation, and relationship management. Participants develop practical techniques for handling objections, resolving conflicts, and communicating confidently across different professional situations. AI-supported learning enhances communication analysis, personalized feedback, interactive simulations, and continuous performance improvement throughout the training. The course emphasizes leadership communication, emotional intelligence, collaboration, decision-making, and professional credibility for sustainable organizational success. Participants complete the program with practical skills that improve workplace influence and strengthen professional relationships.

Throughout the programme, participants work through realistic scenarios drawn from public sector institutions, private enterprises, development organizations, and regulated professional environments, examining how influencing and persuasion skills is applied in practice and where it most often breaks down. Delegates will develop practical skill in designing appropriate frameworks, selecting and applying the right tools for psychology of persuasion, interpreting findings, and communicating conclusions clearly to colleagues, management and external stakeholders. Sessions move deliberately from principles to application, so that each technique introduced is practised against a realistic problem before the programme moves on — strengthening both individual effectiveness and the wider capability of the organizations delegates return to.

Training Objectives

This course develops practical influencing and persuasion capabilities that strengthen professional communication, relationship building, and positive decision-making across different workplace situations. Participants enhance ethical influence techniques while using AI-supported tools to improve communication effectiveness, stakeholder engagement, and measurable professional outcomes.

  • Develop effective influencing and persuasion strategies for professional environments.
  • Strengthen communication skills that build trust and credibility.
  • Apply ethical persuasion techniques during negotiations and discussions.
  • Improve stakeholder engagement through confident interpersonal communication.
  • Use AI tools to evaluate and enhance persuasive communication performance.
  • Manage resistance, objections, and conflicts with positive influence methods.
  • Build long-term professional relationships through effective collaboration and communication.

What you'll learn

Understand core influencing and persuasion skills principles and how they fit together in practice.
Apply practical techniques for psychology of persuasion in day-to-day implementation.
Strengthen evaluation, reporting and quality-assurance capability.
Improve decision-making using evidence-driven performance information.
Develop strategies that enhance accountability and overall effectiveness.
Work confidently with the standards and frameworks that govern influencing and persuasion skills.
Recognize the failure patterns that most often undermine psychology of persuasion in practice.

Key Takeaways

By the end of the Influencing and Persuasion Skills Training Course, participants will leave with:

  • Apply ethical influencing techniques with confidence.
  • Communicate persuasively while maintaining professional credibility.
  • Build stronger stakeholder and client relationships.
  • Use AI tools to improve communication performance.
  • Resolve objections and conflicts using practical persuasion strategies.
  • A comprehensive working understanding of influencing and persuasion skills principles and performance-measurement methodology.
  • Enhanced ability to design practical systems and evaluate outcomes reliably.

Training Methodology

The trainers will deliver the course through interactive sessions that combine practical exercises, AI-supported learning tools, collaborative discussions, and real workplace scenarios. Participants will continuously practice influencing techniques while receiving structured feedback to strengthen confidence and communication effectiveness. Each learning approach focuses on developing practical skills that participants can immediately apply within their professional responsibilities.

  • Interactive Facilitator Sessions – Trainers guide participants through structured discussions using practical workplace examples and collaborative learning.
  • Case Study Analysis – Participants examine realistic business situations to develop ethical influencing and persuasion strategies.
  • Role-Playing Exercises – Simulated workplace conversations strengthen negotiation, communication, and stakeholder engagement skills.
  • AI-Assisted Learning Activities – Intelligent digital tools provide personalized communication analysis, simulations, and performance feedback.
  • Group Discussions and Action Planning – Participants exchange experiences, solve workplace challenges, and create practical improvement plans.

Upcoming cohorts

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CPD-Accredited

Official invoice & confirmation letter provided

Team discount for 3+ seats

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FAQ

Frequently Asked Questions About Influencing and Persuasion Skills Training Course

Everything you need to know about this course before you register.

By the end of the Influencing and Persuasion Skills programme, you'll be able to understand core influencing and persuasion skills principles and how they fit together in practice, apply practical techniques for psychology of persuasion in day-to-day implementation, strengthen evaluation, reporting and quality-assurance capability, and improve decision-making using evidence-driven performance information. The full breakdown of topics is covered session by session in the Course Outline tab above.

Still have questions about Influencing and Persuasion Skills Training Course? Chat with an advisor·Visit the full FAQ

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What Our Clients Say

VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.

Levis Wabwire

Levis Wabwire

Managing Director

They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.

David Oketch

David Oketch

Strategy Lead

Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.

Wendy Albright

Wendy Albright

Program Manager