Gain confidence in Internet and Social Media Marketing with real-world application and expert facilitation. A 5-day course designed for marketing, sales, and customer service leaders seeking to strengthen competency and drive measurable results.
Organizations that excel in internet and social media marketing create customer loyalty, drive revenue growth, and build strong market position. This course gives sales, marketing, and customer service professionals a comprehensive toolkit — from strategy and analytics through execution, measurement, and continuous improvement.
Built on proven methodologies and real-world scenarios, participants develop actionable strategies they can implement on day one of return to their roles.
Throughout the programme, participants work through realistic scenarios drawn from public sector institutions, private enterprises, development organizations, and regulated professional environments, examining how internet and social media marketing is applied in practice and where it most often breaks down. Delegates will develop practical skill in designing appropriate frameworks, selecting and applying the right tools for paid digital advertising, interpreting findings, and communicating conclusions clearly to colleagues, management and external stakeholders. Sessions move deliberately from principles to application, so that each technique introduced is practised against a realistic problem before the programme moves on — strengthening both individual effectiveness and the wider capability of the organizations delegates return to.
By the end of this course, participants will be able to:
By the end of the Internet and Social Media Marketing, participants will leave with:
This training course adopts a practical, participant-centered learning approach that builds internet and social media marketing expertise, strengthens analytical capability and develops confident professional judgement. The methodology combines specialist facilitation, applied hands-on experience and globally recognized professional practice, so that delegates return able to apply what they have learned immediately rather than in theory only.
Methodology includes:
Day 1: Digital Marketing Landscape and Strategy
Day 2: Website and Search Engine Fundamentals
Day 3: Social Media Platform Strategy
Day 4: Paid Digital Advertising
Day 5: Email Marketing and Measuring Results
This course is for marketers who need a practical, channel-by-channel understanding of how to market effectively online.
Participants who complete the five days receive a Certificate of Completion from Vision Reach Global Consultancy, confirming their grounding in internet and social media marketing practice.
Certificates are issued in the delegate’s name on completion of the programme and are suitable for submission towards continuing professional development requirements. Vision Reach Global Consultancy verifies every certificate it issues on request.
Everything you need to know about this course before you register.
By the end of the Internet and Social Media Marketing programme, you'll be able to understand core internet and social media marketing principles and how they fit together in practice, apply practical techniques for paid digital advertising in day-to-day implementation, strengthen evaluation, reporting and quality-assurance capability, and improve decision-making using evidence-driven performance information. The full breakdown of topics is covered session by session in the Course Outline tab above.
This course is for marketers who need a practical, channel-by-channel understanding of how to market effectively online. Typical delegates include Digital Marketing Officers and Coordinators, Small Business Owners Managing Their Own Marketing, Social Media Managers and Content Creators, Marketing Assistants and Graduate Trainees, Communications Officers Adding Digital Skills, Entrepreneurs Building an Online Presence, and Marketing and Brand Managers.
Internet and Social Media Marketing typically runs as 5 Days. It's available as classroom, live virtual, and in-house training — every course can also be delivered on-site for your team on dates that suit you.
Internet and Social Media Marketing is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, with in-house delivery available at your own offices. Check the schedule panel above for exact upcoming dates and fees in each location.
Internet and Social Media Marketing runs on a rolling cohort basis, so a new intake is always coming up. Pick your preferred format and location in the schedule panel above, then click "Register for the Course" to reserve your seat — confirmation follows once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Internet and Social Media Marketing from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Internet and Social Media Marketing is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Internet and Social Media Marketing vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Internet and Social Media Marketing can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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