Marketing leaders are expected to grow awareness, win customers and prove the return on every shilling, while channels, algorithms and customer habits keep shifting. Five days equip heads of marketing and brand managers to lead with a plan rather than react to the latest platform. Participants sharpen brand positioning, architecture and messaging, then translate strategy into an integrated mix across search, social media, email, content, influencer and paid channels.
Performance management takes centre stage: setting objectives with OKRs, tracking funnel metrics, attribution, customer acquisition cost, lifetime value and campaign return, and using Google Analytics and CRM data to decide where budget moves. Leadership sessions deal with structuring in-house and agency teams, briefing and managing agencies, reporting to the executive and building a culture of testing. Brand protection, reputation and responsible use of customer data are also covered. The programme suits marketing directors, brand and digital managers, communications heads, business owners and agency leads in banking, telecoms, retail, FMCG, tourism, NGOs and public bodies. Delivery is classroom, online or in-house with a CPD-accredited certificate. Afterwards you can present a costed marketing plan with measurable targets and a team operating rhythm.
Customers now meet a brand through dozens of touchpoints before they ever speak to a salesperson, and every one of them leaves data behind. This gives marketers unusual power to measure, but it also exposes weak strategy: scattered campaigns, inconsistent messaging, vanity metrics and budgets that are hard to defend in front of a finance director or board.
This programme is aimed at those who already run campaigns and now need to lead the function. It begins with brand strategy, covering audience insight, positioning, brand voice and the relationship between brand building and short-term activation. It continues with the design of an integrated digital plan, including channel selection, content planning, budgeting and customer journey mapping. A substantial part of the programme deals with performance: choosing metrics that matter, building dashboards, running experiments and attributing results with honesty about the limits of the data.
Leadership is treated as seriously as technique. Participants examine how to structure teams, set priorities, manage agencies, communicate with executives and handle reputational crises. Sessions use live brand cases and campaign data, and each participant creates a marketing plan and a performance scorecard for their own organisation.
By the end of the programme, participants will be able to:
Participants return to work with:
The format suits senior participants and puts decisions ahead of tool tutorials:
Day 1: Brand Strategy and Positioning
Day 2: Integrated Digital Planning
Day 3: Analytics, Measurement and Optimisation
Day 4: Leading Teams, Agencies and Stakeholders
Day 5: Reputation, Governance and Executive Reporting
The programme is designed for experienced marketers moving into or already in leadership, including:
Every participant who completes the full programme and submits their closing marketing plan is awarded a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Leadership and Performance in Digital Marketing & Brand programme, you'll be able to define brand positioning and messaging that is distinct and consistent across channels, build an integrated digital marketing plan with a justified channel mix and budget, set marketing objectives and key results linked to business revenue goals, and interpret funnel, acquisition cost, lifetime value and return metrics. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is designed for experienced marketers moving into or already in leadership, including: Marketing directors and heads of marketing, Brand managers and product marketing managers, Digital marketing and e-commerce managers, Communications and corporate affairs heads, Business owners and general managers of growing companies, Agency account directors and strategists, Marketing leads in banks, telecoms, tourism and retail, and Fundraising and communications leaders in NGOs.
Leadership and Performance in Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Leadership and Performance in Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Leadership and Performance in Digital Marketing & Brand starts November 2, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Leadership and Performance in Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Leadership and Performance in Digital Marketing & Brand Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Leadership and Performance in Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Leadership and Performance in Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Swipe to see more courses →
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager