Customers now find, judge and buy from brands through search results, social feeds and messaging apps, and every touchpoint either builds trust or wastes budget. Marketing managers need to direct this work, not only post on it. Five days give you a management-level grip on both brand and channels. You define brand identity, positioning, tone of voice and architecture, then translate them into an integrated plan across search engine optimisation, paid search, social media, email, WhatsApp, influencer and content marketing.
Sessions teach you to set objectives and budgets, map the customer journey, brief creative teams and agencies, and measure performance with Google Analytics, UTM tracking, conversion funnels, cost per acquisition and return on ad spend. You also review reputation management, crisis response and brand consistency across markets. The programme suits marketing and brand managers, communication officers, business owners, e-commerce and sales leads, and NGO or public-sector communicators. It is offered in classroom cities, online and in-house, with a CPD-accredited certificate. Afterwards you can build a quarterly digital plan, a campaign brief and a monthly performance report.
Digital channels have changed how organisations compete for attention, and also how quickly a brand can be damaged. Advertising platforms reward careful targeting and testing, while audiences reward consistency and honesty. In many African markets mobile-first behaviour, messaging apps and mobile payments add further considerations that generic textbooks overlook.
This programme equips managers to lead digital marketing with a strong brand foundation. Participants begin with brand strategy, audience research and positioning, and then plan the channel mix, from website and search visibility to paid campaigns, social communities, email and content. Management topics include budgeting, calendar planning, resourcing in-house teams versus agencies, approval workflows and governance of social accounts.
Measurement is treated as a management discipline. Participants learn which metrics matter at each stage, how to set up tracking, read dashboards and run simple tests, and how to report results to executives in plain terms. Case discussions and a campaign planning workshop give them a complete plan to take back to their organisation, supported by templates for briefs, content calendars and reporting.
By the end of the programme, participants will be able to:
Participants leave with:
The course is built around planning and decision-making, with sessions that include:
Day 1: Brand Strategy and Customer Insight
Day 2: Digital Marketing Planning and Channels
Day 3: Social Media, Content and Email
Day 4: Analytics, Testing and Optimisation
Day 5: Managing Teams, Agencies and Reputation
The programme is suitable for people who lead or commission marketing activity, including:
Participants who attend the sessions and complete the planning workshop are awarded a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Management of Digital Marketing & Brand programme, you'll be able to define brand identity, positioning and tone of voice that guide all digital activity, build an integrated digital marketing plan with objectives, audiences and budget, apply search engine optimisation and paid search basics to improve visibility, and plan social media, email and content activity with a realistic editorial calendar. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is suitable for people who lead or commission marketing activity, including: Marketing and brand managers, Digital marketing officers and social media managers, Communication and public relations officers, Business owners and entrepreneurs, E-commerce, sales and customer experience leads, Corporate affairs staff in NGOs and public institutions, Agency account managers, and Heads of department responsible for marketing budgets.
Management of Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Management of Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Management of Digital Marketing & Brand starts October 12, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Management of Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Management of Digital Marketing & Brand Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Management of Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Management of Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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