Gain confidence in Market Research and Intelligence with real-world application and expert facilitation. A 5-day course designed for marketing, sales, and customer service leaders seeking to strengthen competency and drive measurable results.
Organizations that excel in market research and intelligence create customer loyalty, drive revenue growth, and build strong market position. This course gives sales, marketing, and customer service professionals a comprehensive toolkit — from strategy and analytics through execution, measurement, and continuous improvement.
Built on proven methodologies and real-world scenarios, participants develop actionable strategies they can implement on day one of return to their roles.
By the end of this course, participants will be able to:
Day 1: Market Research Fundamentals
Day 2: Designing Primary Research
Day 3: Competitive and Market Intelligence
Day 4: Analyzing Market Data
Day 5: Presenting Research for Decision Making
This course is for professionals who need reliable market evidence to guide product, pricing and expansion decisions.
Participants who complete the five days receive a Certificate of Completion from Vision Reach Global Consultancy, confirming their grounding in market research design and competitive intelligence practice.
Everything you need to know about this course before you register.
By the end of the Market Research and Intelligence programme, you'll be able to apply core principles of market research and intelligence to achieve organizational objectives, design and implement market research and intelligence strategies tailored to your sector, analyze performance metrics and optimize market research and intelligence outcomes, and lead cross-functional teams in executing market research and intelligence initiatives. The full breakdown of topics is covered session by session in the Course Outline tab above.
This course is for professionals who need reliable market evidence to guide product, pricing and expansion decisions. Typical delegates include Market Research Analysts and Officers, Marketing and Product Managers, Business Development and Strategy Officers, Entrepreneurs assessing new market opportunities, Competitive Intelligence Analysts, and Consultants delivering market studies.
Market Research and Intelligence typically runs as 5 Days. It's available as in-person classroom training — every course can also be delivered on-site for your team on dates that suit you.
Market Research and Intelligence is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
Market Research and Intelligence runs on a rolling cohort basis, so a new intake is always coming up. Pick your preferred format and location in the schedule panel above, then click "Register for the Course" to reserve your seat — confirmation follows once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Market Research and Intelligence from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Market Research and Intelligence is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Market Research and Intelligence vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Market Research and Intelligence can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Also Training in Machakos
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
Key Skills You'll Learn
Vision Reach Global
From $800 · KSh 80,000
“VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.”
Levis Wabwire
Managing Director
“They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.”
David Oketch
Strategy Lead
“Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.”
Wendy Albright
Program Manager
Looking for a different city or delivery format? See all schedules for Market Research and Intelligence or browse every course running in Machakos.