Market Research and Product Development Training Course

By the end of the Market Research and Product Development programme, you'll be able to strengthen understanding of market research and product development processes, enhance the ability to identify customer needs and market opportunities, develop practical skills for collecting and analyzing market information, and improve competency in evaluating product ideas and business opportunities. The full breakdown of topics is covered session by session in the Course Outline tab above.

This course is designed for Product Managers, Marketing and Sales Professionals, Business Development Officers, Entrepreneurs and Business Owners, Market Research Analysts, Innovation and Strategy Personnel, Project Managers, Customer Experience Professionals, Product Development Teams, and Professionals involved in market analysis and product planning.

Market Research and Product Development Training Course typically runs as 5 Days. It's available as in-house corporate, in-person classroom, and live virtual training — every course can also be delivered on-site for your team on dates that suit you.

Market Research and Product Development Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Kisumu, Kenya, and Naivasha, Kenya, and 13 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.

The next live virtual cohort of Market Research and Product Development starts November 16, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.

Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Market Research and Product Development Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.

Market Research and Product Development Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.

Fees for Market Research and Product Development Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 15% team discount is applied automatically — larger cohorts can request a custom corporate quote.

Yes — Market Research and Product Development Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.