Accelerate your career in Marketing Strategy and Planning with real-world application and expert facilitation. A 5-day course designed for marketing, sales, and customer service leaders seeking to strengthen competency and drive measurable results.
Organizations that excel in marketing strategy and planning create customer loyalty, drive revenue growth, and build strong market position. This course gives sales, marketing, and customer service professionals a comprehensive toolkit — from strategy and analytics through execution, measurement, and continuous improvement.
Built on proven methodologies and real-world scenarios, participants develop actionable strategies they can implement on day one of return to their roles.
Throughout the programme, participants work through realistic scenarios drawn from public sector institutions, private enterprises, development organizations, and regulated professional environments, examining how marketing strategy and planning is applied in practice and where it most often breaks down. Delegates will develop practical skill in designing appropriate frameworks, selecting and applying the right tools for strategy and integration, interpreting findings, and communicating conclusions clearly to colleagues, management and external stakeholders. Sessions move deliberately from principles to application, so that each technique introduced is practised against a realistic problem before the programme moves on — strengthening both individual effectiveness and the wider capability of the organizations delegates return to.
By the end of this course, participants will be able to:
By the end of the Marketing Strategy and Planning, participants will leave with:
This training course adopts a practical, participant-centered learning approach that builds marketing strategy and planning expertise, strengthens analytical capability and develops confident professional judgement. The methodology combines specialist facilitation, applied hands-on experience and globally recognized professional practice, so that delegates return able to apply what they have learned immediately rather than in theory only.
Methodology includes:
Day 1: Marketing Strategy Module 1
Day 2: Marketing Strategy Module 2
Day 3: Marketing Strategy Module 3
Day 4: Marketing Strategy Module 4
Day 5: Marketing Strategy Module 5
Professionals and leaders in this field seeking to strengthen competencies and drive meaningful impact through practical skills development.
Certificate confirming practical competency and professional mastery in marketing strategy and planning.
Certificates are issued in the delegate’s name on completion of the programme and are suitable for submission towards continuing professional development requirements. Vision Reach Global Consultancy verifies every certificate it issues on request.
Everything you need to know about this course before you register.
By the end of the Marketing Strategy and Planning programme, you'll be able to understand core marketing strategy and planning principles and how they fit together in practice, apply practical techniques for marketing strategy module 1 in day-to-day implementation, strengthen evaluation, reporting and quality-assurance capability, and improve decision-making using evidence-driven performance information. The full breakdown of topics is covered session by session in the Course Outline tab above.
Professionals and leaders in this field seeking to strengthen competencies and drive meaningful impact through practical skills development. Typical delegates include Project managers and leaders, Professionals in this field, Organizational development specialists, Team and department heads, Implementation coordinators, Marketing and Brand Managers, and Sales and Business Development Professionals.
Marketing Strategy and Planning typically runs as 5 Days. It's available as classroom, live virtual, and in-house training — every course can also be delivered on-site for your team on dates that suit you.
Marketing Strategy and Planning is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, with in-house delivery available at your own offices. Check the schedule panel above for exact upcoming dates and fees in each location.
Marketing Strategy and Planning runs on a rolling cohort basis, so a new intake is always coming up. Pick your preferred format and location in the schedule panel above, then click "Register for the Course" to reserve your seat — confirmation follows once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Marketing Strategy and Planning from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Marketing Strategy and Planning is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Marketing Strategy and Planning vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Marketing Strategy and Planning can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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“VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.”
Levis Wabwire
Managing Director
“They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.”
David Oketch
Strategy Lead
“Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.”
Wendy Albright
Program Manager
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