When a product fails, a leader is accused of misconduct or a disaster hits, the first hours decide whether an organisation keeps public trust. Teams that have no plan improvise, contradict each other and let rumour fill the silence. In the same way, everyday communication without a strategy wastes budget and confuses audiences. Five days give you the structure to do both well.
The strategic strand covers situation analysis, audience segmentation, objectives, key messages, channel selection, budgeting and evaluation, so campaigns follow a written plan. The crisis strand builds an issues and risk map, a crisis communication plan, a response team with clear roles, approval chains and templates for holding statements, press releases and staff notices. You rehearse spokesperson interviews, press conferences and hostile questioning, and practise monitoring and responding on social media, with attention to misinformation. Recovery sessions address reputation repair, stakeholder follow-up and learning reviews. Communication officers, public relations managers, spokespersons, corporate affairs staff, emergency coordinators and senior managers across government, NGOs, banks and companies will find it applicable. You can attend in a city classroom, online or in-house, and receive a CPD-accredited certificate.
Communication now travels faster than any organisation can verify a fact. A video posted from a factory floor, a leaked memo or a misquoted statement can reach thousands before a press office has read it. At the same time, ordinary strategic communication has to compete for attention across many channels and prove its value to executives and funders.
The Planning and Implementation of Crisis and Strategic Communication Training Course treats these as one connected discipline. Participants first learn to plan: analysing the operating context, defining measurable communication objectives, understanding audiences and shaping a coherent narrative. They then learn to prepare for the worst, by identifying vulnerabilities, building a response structure, drafting materials in advance and agreeing who may speak and when.
The implementation phase moves from planning to practice. Exercises include a timed crisis simulation, media interview rehearsals on camera, social media monitoring drills and the writing of statements under pressure. Participants finish with a communication strategy outline and a crisis plan for their own organisation, together with feedback from facilitators and peers on tone, speed and clarity.
By the end of the course, participants will be able to:
Participants return to work with ready-to-use materials:
The course is built around rehearsal, because crisis skills grow through practice. Participants take part in:
Day 1: Strategic Communication Planning
Day 2: Channels, Content and Evaluation
Day 3: Preparing for Crisis
Day 4: Responding in the Moment
Day 5: Recovery, Learning and Action Planning
The course is intended for those who speak, write or decide on behalf of an organisation, including:
Attendance and completion of the simulation and drafting exercises lead to a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Planning and Implementation of Crisis & Strategic Communication programme, you'll be able to develop a strategic communication plan with objectives, audiences, messages, channels and measures, analyse stakeholders and tailor narratives to different groups, map issues and vulnerabilities likely to trigger a reputational crisis, and prepare a crisis communication plan with roles, escalation steps and approval routes. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is intended for those who speak, write or decide on behalf of an organisation, including: Communications and public relations officers and managers, Corporate affairs and public information officers, Organisational spokespersons and press secretaries, Social media and digital engagement managers, Emergency, security and disaster management coordinators, Heads of department and executives who face the media, Fundraising and advocacy staff in NGOs, and Customer experience and brand managers.
Planning and Implementation of Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Planning and Implementation of Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Planning and Implementation of Crisis & Strategic Communication starts October 19, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Planning and Implementation of Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Planning and Implementation of Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Planning and Implementation of Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Planning and Implementation of Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Swipe to see more courses →
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager