Customers now research, compare and buy through search engines, social feeds and messaging apps, and a brand that is inconsistent or invisible online loses sales to one that is not. Five days teach marketers to plan before they post. You define brand positioning, audience personas and customer journeys, set objectives with measurable targets, and build a channel mix and budget that fit a small team or a large corporate department.
Implementation sessions are practical: keyword research and on-page search engine optimisation, a content calendar, Facebook, Instagram, LinkedIn, TikTok and WhatsApp Business, Google Ads and Meta Ads setup, email automation, influencer collaboration and online reputation handling. You then track results in Google Analytics 4 and platform dashboards, attribute conversions, test variations and report to management. The programme is built for marketing managers, brand and communications officers, business owners, sales and e-commerce teams, and NGO fundraisers and outreach staff. Delivery is classroom, online or in-house, with a CPD-accredited certificate. Afterwards you can present a complete 90-day campaign plan with budget, calendar, creative brief and reporting dashboard.
Marketing budgets are shifting toward digital channels because they can be targeted and measured, yet many organisations spend on posts and advertisements without a clear brand message or any idea what the activity returns. In East Africa, mobile-first audiences, strong messaging and social platforms and growing mobile payments create real opportunity, along with a crowded and noisy market.
This course follows the order in which good campaigns are made. Participants start with brand strategy and audience insight, then set goals and choose channels. They move through content creation, search visibility, social publishing, paid campaigns and email, and finish with measurement, optimisation and governance. Brand consistency is a thread throughout: tone of voice, visual identity, response standards and crisis handling across every touchpoint.
Sessions are laboratory-style, using live accounts or practice pages so that participants experience each platform's interface rather than just seeing slides. Each person works on a real or realistic brand from their own organisation and assembles a campaign plan as the week unfolds. Feedback from facilitators and peers sharpens the proposition, the content ideas and the budget logic before the final presentation.
By the end of the course, participants will be able to:
Participants leave the course with:
The week is organised as a working studio rather than a lecture series. Participants engage through:
Day 1: Brand and Strategy Foundations
Day 2: Content and Search Visibility
Day 3: Social Media and Community
Day 4: Paid Media and Email
Day 5: Measurement and Plan Presentation
The course serves people who plan, run or commission online marketing, including:
Participants who complete the studio exercises and attend all five days receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Planning and Implementation of Digital Marketing & Brand programme, you'll be able to define brand positioning, personas and customer journeys for a digital audience, set campaign objectives and key performance indicators that link to business goals, produce a content strategy and a calendar across social, web and email channels, and apply search engine optimisation basics to improve organic visibility. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course serves people who plan, run or commission online marketing, including: Marketing and brand managers, Digital marketing and social media officers, Communications and public relations officers, Business owners and entrepreneurs marketing their own ventures, E-commerce and sales managers, Fundraising and outreach officers in NGOs, Agency account executives and freelancers, and Bank, telecom and hospitality marketing teams.
Planning and Implementation of Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Planning and Implementation of Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Planning and Implementation of Digital Marketing & Brand starts November 2, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Planning and Implementation of Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Planning and Implementation of Digital Marketing & Brand Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Planning and Implementation of Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Planning and Implementation of Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Swipe to see more courses →
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager