Live Online Practical Digital Marketing & Brand Training Course
Live online, instructor-led · next cohort Nov 9, 2026 · from USD 800
Customers now research, compare and decide online, and a business with a vague brand or a scattered online presence loses them to competitors who look clearer and easier to trust. Five days combine brand building with the channels that carry it. You define positioning, audience personas, brand voice and visual identity, then convert them into a digital marketing plan. Hands-on sessions cover website essentials, content calendars, Facebook, Instagram, LinkedIn, TikTok and WhatsApp Business, search engine optimisation, Google Ads and Meta Ads, email campaigns, and online reputation management. Google Analytics and platform insights show which efforts are working and where budgets should move.
Marketing officers, brand and communications staff, sales and business development managers, small business owners, startup founders and NGO fundraising and outreach teams will find the content immediately usable. Participants work on their own organisation or product throughout, supported by templates for briefs, calendars and reports. The programme can be attended in the classroom, online or in-house, and carries a CPD-accredited Certificate of Completion. Afterwards you can launch a coordinated campaign, keep the brand consistent across channels and report results in terms managers understand.
At a Glance
How Live Online Training Works
Live online training, led by a trainer in real time, for participants anywhere.
More about live online training →- Format
- Live online, instructor-led
- Duration
- Mon - Fri (5 Days)
- Fee
- USD 800 (KES 80,000)
- Next start dates
- Nov 9, 2026, Dec 7, 2026, Jan 4, 2027
- Certificate
- Certificate of Completion
- What you need
- A computer with a reliable internet connection, a webcam and a headset
About this course
Marketing has moved from billboards and print to screens and phones, and in markets such as Kenya, Uganda and Nigeria mobile-first customers expect businesses to respond on social platforms within minutes. Many organisations answer by opening accounts and posting without a plan, which produces inconsistent messages, wasted advertising spend and no way of knowing what returned value. A clear brand and a disciplined digital approach address both problems together.
This training course teaches the two in tandem. Participants start with brand strategy: market and competitor review, positioning, value proposition, personas, tone of voice and visual consistency. They then build a digital marketing plan with objectives, channel choices and budgets, and learn to create content that matches each stage of the customer journey. Practical modules cover social media management, search optimisation, pay-per-click and social advertising, email marketing and the use of messaging apps for sales and service. The final sessions focus on measurement with analytics dashboards, testing and improvement.
The learning is workshop style. Each person sets up or reviews real accounts, drafts posts and ad copy, builds a content calendar and presents a campaign plan for feedback. The result is a set of working assets and the confidence to continue after the programme.
Training Objectives
By the end of the course, participants will be able to:
- Define brand positioning, audience personas and a consistent brand voice.
- Prepare a digital marketing plan with objectives, channels and a budget.
- Produce content for different platforms using a planned content calendar.
- Manage business pages and communities on major social media platforms.
- Apply search engine optimisation basics to improve website visibility.
- Set up and optimise basic paid campaigns on Google and Meta platforms.
- Use analytics to measure performance and adjust campaigns.
What you'll learn
Key Takeaways
Participants leave with:
- A brand positioning statement and voice guide for their organisation.
- A 30-day content calendar with sample posts and creative briefs.
- A tested ad set-up with audience, budget and copy ready to run.
- A search optimisation checklist for their website.
- A simple analytics report layout for monthly reviews.
- A digital marketing plan they can present to decision makers.
Training Methodology
The course is a working studio where participants apply each topic to a real brand. Learning activities include:
- Live demonstrations of social, search and ad platforms
- Practical labs on participants' own pages and websites
- Content creation using free and low-cost design tools
- Campaign case studies from African consumer markets
- Plenary presentations with feedback from facilitators and peers
Day 1: Brand Foundations
- What a brand is and how it creates preference and trust
- Market, competitor and customer analysis
- Positioning and value proposition
- Audience personas and customer journey mapping
- Brand voice, messaging and visual identity
- Exercise: writing a brand positioning statement
Day 2: Digital Marketing Strategy and Content
- The digital marketing mix and channel selection
- Setting objectives and key performance indicators
- Website essentials: structure, calls to action and mobile design
- Content types, storytelling and short video
- Planning a content calendar
- Exercise: drafting a digital marketing plan
Day 3: Social Media and Community
- Facebook, Instagram, LinkedIn and TikTok: strengths for each audience
- Creating and scheduling posts and stories
- WhatsApp Business for sales and customer service
- Influencer collaboration and user-generated content
- Handling comments, complaints and online reputation
- Lab: setting up and publishing a week of content
Day 4: Search, Email and Paid Advertising
- Search engine optimisation: keywords, on-page and local search
- Google Business Profile and listings
- Google Ads search campaign basics
- Meta Ads: audiences, objectives, budgets and creative
- Email list building and campaign design
- Lab: building a small paid campaign
Day 5: Analytics and Optimisation
- Google Analytics and platform insights
- Conversion tracking, cost per result and return on ad spend
- A/B testing of messages and creative
- Brand consistency audits across channels
- Reporting to management and budgeting for growth
- Presentations of campaign plans and course review
The course is suited to those who market organisations, products or causes, including:
- Marketing and brand officers
- Communications and public relations staff
- Sales and business development managers
- Small business owners and startup founders
- Social media and community managers
- NGO fundraising, outreach and advocacy teams
- Hospitality, retail and real estate marketers
- Graduates starting careers in digital marketing
Participants who attend the programme and complete the practical assignments will be given a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Choose Where You Want to Learn
Practical Digital Marketing & Brand Training Course Venues
KenyaNairobiNext Nov 9· 13 dates$1,500- KenyaMombasaNext Oct 26· 13 dates$1,600
- KenyaNaivashaNext Nov 2· 13 dates$1,500
- KenyaKisumuNext Oct 26· 13 dates$1,500
- KenyaMachakosNext Nov 2· 13 dates$1,600
UgandaKampalaNext Nov 2· 13 dates$1,900
RwandaKigaliNext Oct 26· 13 dates$1,900
TanzaniaArushaNext Nov 9· 13 dates$1,900- TanzaniaDodomaNext Oct 26· 13 dates$1,800
- TanzaniaDar es SalaamNext Oct 26· 13 dates$2,000
- TanzaniaZanzibarNext Nov 16· 13 dates$2,600
NigeriaLagosNext Nov 16· 13 dates$2,800- NigeriaAbujaNext Nov 9· 13 dates$2,800
South AfricaPretoriaNext Nov 2· 13 dates$3,200- South AfricaJohannesburgNext Nov 2· 13 dates$3,400
- South AfricaCape TownNext Oct 26· 13 dates$3,800
UAEDubaiNext Oct 26· 13 dates$3,800
GhanaAccraNext Nov 16· 13 dates$4,500
Scroll sideways to see all 18 cities →
Frequently Asked Questions About Live Online Practical Digital Marketing & Brand Training Course
Everything you need to know about this course before you register.
By the end of the Practical Digital Marketing & Brand programme, you'll be able to define brand positioning, audience personas and a consistent brand voice, prepare a digital marketing plan with objectives, channels and a budget, produce content for different platforms using a planned content calendar, and manage business pages and communities on major social media platforms. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is suited to those who market organisations, products or causes, including: Marketing and brand officers, Communications and public relations staff, Sales and business development managers, Small business owners and startup founders, Social media and community managers, NGO fundraising, outreach and advocacy teams, Hospitality, retail and real estate marketers, and Graduates starting careers in digital marketing.
Practical Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Practical Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Practical Digital Marketing & Brand starts November 9, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Practical Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Practical Digital Marketing & Brand Training Course is pitched at beginner professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Practical Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Practical Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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What Our Clients Say
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager
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