Agribusinesses across Africa face thin margins, volatile prices, weak aggregation and buyers who demand traceable, consistent supply. Firms and programmes that understand how their chain actually works find the points where value leaks away, and the innovations that fix them. Over five days you map value chains, calculate margins at each stage and apply Porter-style competitive analysis to choose a strategy. You then use the market systems approach, including supporting functions and rules, to diagnose why markets fail smallholders and where to intervene.
Later sessions turn to innovation: new business models, digital tools, inclusive sourcing, contract farming, aggregation and financing structures, tested through business model canvases and pilot designs. Case files cover grains, horticulture, dairy and export crops. Agribusiness managers, cooperative leaders, value chain facilitators, development programme staff, agricultural finance officers and government planners will benefit. Delivery is by classroom in several cities, online, or in-house, with a CPD-accredited certificate. You finish able to produce a value chain map, a strategic option paper and a costed pilot proposal.
Agribusiness is shifting from selling raw produce to competing on quality, reliability, traceability and price. Smallholder farmers, processors and traders who stay disconnected from end markets earn little, and development programmes that ignore how markets really function often produce gains that vanish once funding ends.
Participants follow a clear path through this programme. It begins with value chain concepts and mapping, then covers cost and margin analysis, competitive strategy and positioning. The middle days apply market systems development thinking to find root causes of poor performance in inputs, finance, extension, aggregation and market information. The final sessions focus on innovation, from business model design and digital solutions to partnership structures, piloting and scaling.
Learning combines facilitated analysis with real chain data. Each participant works on a chain relevant to their own work, and the programme closes with a strategy brief and a pilot design that can be presented to a board, a donor or an investment committee. Throughout, the emphasis is on options that work under real conditions such as seasonal cash flow, poor roads, limited storage and uneven access to credit.
After the programme, participants will be able to:
Delegates take away:
Delivery relies on analysis of real chains and active participation through:
Day 1: Value Chain Foundations and Mapping
Day 2: Costs, Margins and Competitiveness
Day 3: Market Systems Analysis
Day 4: Strategy and Business Models for Inclusion
Day 5: Innovation, Piloting and Scaling
The programme is aimed at people who shape or support agricultural enterprises and markets, such as:
Delegates who attend the full programme and complete the applied exercises are issued with a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Strategy and Innovation in Agribusiness, Value Chains & Market Systems programme, you'll be able to map an agricultural value chain, identifying actors, flows, services and governance, calculate costs, margins and value added at each stage of the chain, analyse industry competitiveness and select a suitable business strategy, and apply a market systems approach to diagnose constraints and underlying causes. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is aimed at people who shape or support agricultural enterprises and markets, such as: Agribusiness owners, managers and strategy leads, Cooperative, farmer organisation and producer group leaders, Value chain and market systems facilitators, Agricultural development programme managers in NGOs and donor projects, Agricultural finance and agri-lending officers, Government agricultural planners and county agriculture staff, Food processors, exporters and input suppliers, and Investors and business advisers working with agri-enterprises.
Strategy and Innovation in Agribusiness, Value Chains & Market Systems Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Strategy and Innovation in Agribusiness, Value Chains & Market Systems Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Strategy and Innovation in Agribusiness, Value Chains & Market Systems starts November 2, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Strategy and Innovation in Agribusiness, Value Chains & Market Systems Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Strategy and Innovation in Agribusiness, Value Chains & Market Systems Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Strategy and Innovation in Agribusiness, Value Chains & Market Systems Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Strategy and Innovation in Agribusiness, Value Chains & Market Systems Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Key Skills You'll Learn
Vision Reach Global
From $3,000 · KSh 230,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Swipe to see more courses →
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager