A product failure, data breach, workplace accident, corruption allegation or viral rumour can erase years of trust within hours. Organisations that respond with speed, honesty and a clear voice recover faster, while those that go silent or contradict themselves often compound the damage. Five days prepare senior communicators and executives for those hours.
You build a crisis communication plan from risk and issue scanning through activation, holding statements, approval chains and stakeholder matrices. Practice sessions cover press conferences, broadcast and hostile interviews, social media monitoring, rumour control, internal and family communication, and working with legal and regulatory teams. Strategic communication modules show how to set narratives, manage reputation over the long term and measure sentiment and share of voice. A full simulation exercise runs a live crisis with injects, deadlines and a mock media pack. The programme suits communications and PR directors, chief executives, spokespersons, public affairs officers, corporate affairs managers and NGO and government information officers. It is available in the classroom, online or in-house, with a CPD-accredited certificate. Afterwards you can face a camera, brief a board and run a response room with confidence.
Information now travels faster than any organisation can verify it. A single video or post can shape public opinion before the first official statement is drafted, and regulators, investors, donors and staff all expect prompt and consistent explanation. Strategic communication is therefore both a defence in emergencies and a daily discipline that builds the credibility needed when trouble arrives.
This advanced programme assumes participants already understand media relations and want deeper capability. It begins with risk and reputation audits, issue management and the anatomy of different crisis types, from operational failures and safety incidents to governance scandals and political controversy. Participants design crisis structures, define roles, prepare scenario playbooks and rehearse decision making under pressure. They examine ethical and legal constraints, apologies and accountability, and how to handle vulnerable audiences and affected families.
Alongside crisis management, the course sharpens strategic communication: audience analysis, narrative architecture, message discipline, stakeholder engagement, and the integration of traditional and digital channels. Delivery relies on case analysis, media training in front of a camera, and an extended simulation in which teams respond to unfolding events. Participants leave with a tested crisis plan template, a library of holding statements, and personal feedback on their spokesperson performance.
By the end of the course, participants will be able to:
Participants leave with:
The course is built on rehearsal, not lecture, using:
Day 1: Reputation, Risk and the Crisis Landscape
Day 2: Planning and Organising the Response
Day 3: Media and Spokesperson Performance
Day 4: Digital Crises and Misinformation
Day 5: Simulation, Recovery and Evaluation
The course is aimed at those who speak for, advise or protect an organisation's reputation, including:
Participants who complete the simulation and attend all sessions are issued a Certificate of Completion by Vision Reach Global Consultancy, accredited for CPD.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Advanced Crisis & Strategic Communication programme, you'll be able to conduct a reputation and risk audit to identify likely crisis scenarios, design a crisis communication structure with clear roles, triggers and approval routes, draft holding statements, press releases and internal messages under time pressure, and perform effectively in press conferences, broadcast and hostile interviews. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is aimed at those who speak for, advise or protect an organisation's reputation, including: Heads of communication, corporate affairs and public relations, Chief executives and senior directors who act as spokespersons, Government and county communication officers, NGO and humanitarian media and advocacy staff, Bank, telecom and utility customer communications managers, Public affairs and investor relations officers, Risk, legal and security managers on crisis teams, and Digital media and social media managers.
Advanced Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Advanced Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Advanced Crisis & Strategic Communication starts November 2, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Advanced Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Advanced Crisis & Strategic Communication Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Advanced Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Advanced Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Swipe to see more courses →
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager