Live Online Executive Crisis & Strategic Communication Training Course
Live online, instructor-led · next cohort Nov 16, 2026 · from USD 800
A product recall, data breach, fatal accident, fraud allegation or viral social media post can define how stakeholders see an organisation for years, and the first hours of response often matter more than everything that follows. Leaders who hesitate, contradict each other or speak without facts make a bad situation worse. Over five days you build the capability to lead communication when the stakes are highest. You develop strategic communication plans using audience mapping, message houses and channel strategy, then move into issues management, crisis typologies, Situational Crisis Communication Theory, the structure of a crisis communication plan, crisis team roles and escalation.
Practical work covers holding statements, the first press briefing, broadcast interview technique, apologies, social listening, handling misinformation and disinformation, internal and investor communication, and coordinating with legal and operations teams. Measurement uses the Barcelona Principles to show outcomes rather than coverage counts. Chief executives, directors, communication and corporate affairs heads, PR managers, spokespeople, government communication officers and NGO country leads will benefit most. A full crisis simulation closes the week. Delivery is classroom, online or in-house, with a CPD-accredited certificate.
At a Glance
How Live Online Training Works
Live online training, led by a trainer in real time, for participants anywhere.
More about live online training →- Format
- Live online, instructor-led
- Duration
- Mon - Fri (5 Days)
- Fee
- USD 800 (KES 80,000)
- Next start dates
- Nov 16, 2026, Dec 14, 2026, Jan 11, 2027
- Certificate
- Certificate of Completion
- What you need
- A computer with a reliable internet connection, a webcam and a headset
About this course
Organisations now operate in an environment where news breaks first on social platforms, where employees and customers can broadcast their experiences instantly, and where false or misleading claims spread faster than corrections. Executives are expected to communicate with clarity, empathy and speed, often before all the facts are known, and their conduct in those moments shapes trust among regulators, investors, staff and the public. At the same time, everyday strategic communication must keep reputation strong enough to withstand a crisis when it comes.
The Executive Crisis & Strategic Communication Training Course prepares senior leaders and their communication advisers for both responsibilities. It opens with strategic communication at board and executive level, including reputation, stakeholder priorities and message discipline. Participants then learn to anticipate and prepare: scanning for emerging issues, assessing reputational risk and building response protocols. The core of the week rehearses the response itself, from the first decisions and statements to media interviews, digital channels and stakeholder engagement, followed by recovery, evaluation and the lessons that should change behaviour afterwards.
Much of the programme takes place on camera and under time pressure. Participants practise interviews, draft statements against deadlines and lead a realistic multi-stage crisis simulation, receiving direct feedback on their judgement and delivery.
Training Objectives
By the end of the programme, participants will be able to:
- Develop a strategic communication plan aligned with organisational goals and stakeholder priorities.
- Identify emerging issues early and assess their reputational risk.
- Design a crisis communication plan with clear team roles, escalation routes and approval processes.
- Draft holding statements, press releases and internal messages under time pressure.
- Perform confidently in broadcast, print and online interviews during a crisis.
- Respond to misinformation and manage social media during fast-moving incidents.
- Lead post-crisis recovery and evaluate communication outcomes using recognised measurement principles.
What you'll learn
Key Takeaways
Each participant takes away:
- A strategic communication plan setting out audiences, messages and channels.
- A crisis communication plan outline with team roles and escalation thresholds.
- A set of holding statement templates for likely scenarios.
- A message house and Q&A briefing pack for spokespeople.
- Recorded interview practice with personal feedback on delivery.
- An after-action review template for capturing lessons from incidents.
Training Methodology
Sessions are intensive and practice-led, recreating the pressure of real incidents:
- Timed statement-drafting drills against simulated deadlines
- On-camera interview practice with playback and critique
- Simulated social media and newsroom injects during exercises
- Analysis of corporate, government and NGO crises from different regions
- A multi-stage crisis simulation in which participants form the crisis team
Day 1: Strategic Communication and Reputation at the Top
- Reputation as a strategic asset and how it is built or lost
- Stakeholder mapping and prioritisation
- Message houses, narratives and message discipline
- Channel strategy across media, digital and direct engagement
- The executive as communicator
- Exercise: building a strategic communication plan
Day 2: Anticipating Crises: Issues, Risk and Readiness
- Crisis typologies and Situational Crisis Communication Theory
- Issues management and horizon scanning
- Reputational risk assessment
- Crisis team structure, roles and escalation
- Preparing scenario-based holding statements
- Exercise: an issues audit for your organisation
Day 3: The First Hours: Response and Decision-Making
- The golden hour and early decisions
- Gathering facts while communicating uncertainty
- Holding statements, press releases and apologies
- Coordinating communication with legal, operations and HR
- Communicating with employees and their families
- Timed drill: first statements in a breaking incident
Day 4: Media, Social Platforms and Stakeholders
- Broadcast and print interview techniques
- Bridging, blocking and handling hostile questions
- Social listening and real-time response on social media
- Misinformation, disinformation and rumour control
- Engaging regulators, investors, partners and communities
- On-camera interview practice
Day 5: Recovery, Measurement and Full Simulation
- Reputation recovery and rebuilding trust
- After-action reviews and organisational learning
- Measuring outcomes with the Barcelona Principles
- Integrating crisis readiness into business continuity
- Multi-stage crisis simulation
- Debrief and personal action plan
The programme is designed for senior leaders and the advisers who stand beside them in a crisis:
- Chief executives, managing directors and executive committee members
- Heads of communication, corporate affairs and public relations
- Designated spokespeople and media relations managers
- Government communication and public information officers
- Country directors and senior managers in NGOs and UN agencies
- Risk, business continuity and security managers who sit on crisis teams
- Investor relations and stakeholder engagement leads
- Legal counsel who advise during reputational incidents
Participants who attend all five days and complete the interview practice and closing crisis simulation are awarded a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Choose Where You Want to Learn
Executive Crisis & Strategic Communication Training Course Venues
KenyaNairobiNext Nov 9· 13 dates$1,500- KenyaMombasaNext Oct 26· 13 dates$1,600
- KenyaNaivashaNext Nov 2· 13 dates$1,500
- KenyaKisumuNext Oct 26· 13 dates$1,500
- KenyaMachakosNext Nov 2· 13 dates$1,600
UgandaKampalaNext Nov 2· 13 dates$1,900
RwandaKigaliNext Oct 26· 13 dates$1,900
TanzaniaArushaNext Nov 9· 13 dates$1,900- TanzaniaDodomaNext Oct 26· 13 dates$1,800
- TanzaniaDar es SalaamNext Oct 26· 13 dates$2,000
- TanzaniaZanzibarNext Nov 16· 13 dates$2,600
NigeriaLagosNext Nov 16· 13 dates$2,800- NigeriaAbujaNext Nov 9· 13 dates$2,800
South AfricaPretoriaNext Nov 2· 13 dates$3,200- South AfricaJohannesburgNext Nov 2· 13 dates$3,400
- South AfricaCape TownNext Oct 26· 13 dates$3,800
UAEDubaiNext Oct 26· 13 dates$3,800
GhanaAccraNext Nov 16· 13 dates$4,500
Scroll sideways to see all 18 cities →
Frequently Asked Questions About Live Online Executive Crisis & Strategic Communication Training Course
Everything you need to know about this course before you register.
By the end of the Executive Crisis & Strategic Communication programme, you'll be able to develop a strategic communication plan aligned with organisational goals and stakeholder priorities, identify emerging issues early and assess their reputational risk, design a crisis communication plan with clear team roles, escalation routes and approval processes, and draft holding statements, press releases and internal messages under time pressure. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is designed for senior leaders and the advisers who stand beside them in a crisis: Chief executives, managing directors and executive committee members, Heads of communication, corporate affairs and public relations, Designated spokespeople and media relations managers, Government communication and public information officers, Country directors and senior managers in NGOs and UN agencies, Risk, business continuity and security managers who sit on crisis teams, Investor relations and stakeholder engagement leads, and Legal counsel who advise during reputational incidents.
Executive Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Executive Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Executive Crisis & Strategic Communication starts November 16, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Executive Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Executive Crisis & Strategic Communication Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Executive Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Executive Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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What Our Clients Say
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager
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