Senior managers sign off surveys that cost large sums and shape programme, policy and investment decisions, yet few are trained to judge whether the design will produce trustworthy evidence. Poor sampling, leading questions and weak field supervision can invalidate months of effort. This five-day executive programme teaches leaders to commission, challenge and use survey data with confidence.
You examine how to turn information needs into research questions and indicators, select quantitative, qualitative and mixed designs, and decide sample size, stratification and clustering. Questionnaire design sessions cover wording, skip logic, translation and pre-testing. The mobile technology stream introduces KoboToolbox, ODK and CommCare, tablet deployment, offline collection, GPS and photo capture, server management and data security. Further sessions address enumerator training, supervision, real-time monitoring, cleaning, ethics, consent and data protection. The focus is on the decisions executives take, such as budgets, terms of reference, vendor selection and sign-off of results. It suits programme directors, heads of M&E and research, survey firm managers, government statisticians, donor officers and NGO country leads. Classroom, online and in-house options are offered with a CPD-accredited certificate. Afterwards you can write sharper terms of reference and question the quality of any survey presented to you.
Decisions about funding, targeting and policy increasingly rest on household, facility and beneficiary surveys. When those surveys are poorly designed or loosely supervised, organisations act on figures that do not reflect reality, and the damage appears only when programmes underperform. Leaders do not need to program tablets themselves, but they do need enough technical grounding to set requirements, ask the right questions and approve the final data.
The programme moves through the data collection life cycle from an executive vantage point. It opens with defining the decision the data will inform and translating it into measurable indicators. Participants then explore survey types, sampling approaches, sample size logic and the trade-offs between cost, precision and timeliness. Questionnaire design is covered in detail, followed by mobile data collection platforms, form logic, device management and quality assurance features. Later sessions consider field operations, ethics, privacy, data cleaning, documentation and how findings should be presented and archived.
Teaching combines practical demonstrations, review of real survey instruments and procurement-style exercises. Participants critique a survey proposal, build a simple mobile form and draft terms of reference they can use immediately.
After the programme, participants will be able to:
Participants leave with:
The programme is designed for senior participants who need to judge quality quickly. It relies on:
Day 1: From Decisions to Research Design
Day 2: Sampling and Survey Planning
Day 3: Questionnaire Design
Day 4: Mobile Data Collection Tools
Day 5: Fieldwork Quality, Ethics and Use of Results
The programme is intended for leaders who commission, manage or use survey evidence, such as:
Delegates who complete the sessions and practical assignments are issued with a Certificate of Completion by Vision Reach Global Consultancy, which carries CPD accreditation.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Executive Data Collection, Survey Design & Mobile Tools programme, you'll be able to translate decision needs into clear research questions and indicators, select suitable survey designs and sampling strategies for given budgets and precision levels, assess questionnaires for clarity, bias, logic and cultural suitability, and explain the main features of kobotoolbox, odk and similar mobile data collection tools. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is intended for leaders who commission, manage or use survey evidence, such as: Programme directors and country representatives, Heads of monitoring, evaluation and research units, Managers of survey and market research firms, Government statisticians and planning directors, Donor and development partner programme officers, NGO and foundation executives, University and think tank research leads, and Procurement officers contracting data collection services.
Executive Data Collection, Survey Design & Mobile Tools Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Executive Data Collection, Survey Design & Mobile Tools Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Executive Data Collection, Survey Design & Mobile Tools starts October 26, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Executive Data Collection, Survey Design & Mobile Tools Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Executive Data Collection, Survey Design & Mobile Tools Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Executive Data Collection, Survey Design & Mobile Tools Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Executive Data Collection, Survey Design & Mobile Tools Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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