Live Online Fundamentals of Digital Marketing & Brand Training Course
Live online, instructor-led · next cohort Nov 16, 2026 · from USD 800
Customers now find, compare and judge organisations online long before anyone speaks to them. Five days give newcomers to marketing a clear, practical grounding in how to be found, trusted and chosen on digital channels. The programme starts with brand basics: positioning, voice, visual identity and promise, then moves to defining target audiences, building personas and mapping the customer journey from awareness to loyalty. Channel sessions introduce website essentials, search engine optimisation, content marketing, social media on Facebook, Instagram, LinkedIn, X and WhatsApp Business, email and SMS campaigns, and an introduction to paid search and social advertising.
You then learn to plan a campaign with objectives, budget, calendar and message, and to measure it with Google Analytics, platform insights and basic KPIs such as reach, click-through rate, conversion and cost per lead. Each participant builds a small campaign plan for a real or sample brand. The course suits marketing assistants, sales and customer service staff, small business owners, startup founders, NGO communication officers and graduates entering marketing. It can be taken in the classroom, online or in-house, and a CPD-accredited certificate is issued at the end.
At a Glance
How Live Online Training Works
Live online training, led by a trainer in real time, for participants anywhere.
More about live online training →- Format
- Live online, instructor-led
- Duration
- Mon - Fri (5 Days)
- Fee
- USD 800 (KES 80,000)
- Next start dates
- Nov 16, 2026, Dec 14, 2026, Jan 11, 2027
- Certificate
- Certificate of Completion
- What you need
- A computer with a reliable internet connection, a webcam and a headset
About this course
Digital channels have become the main way many East African customers, donors and partners learn about products and services. Small businesses, banks, schools and NGOs that cannot present a consistent brand online lose attention to competitors who can, and even large organisations struggle to turn clicks into customers. Marketing without measurement wastes budget, so a sound foundation matters.
Fundamentals of Digital Marketing and Brand Training Course starts from first principles and assumes no technical background. Participants explore what a brand is and how it is expressed across a website, social profiles and messages. They then work through the main channels one at a time, learning what each is best used for, how to produce suitable content and how to avoid common mistakes. A final block teaches planning, budgeting and measurement so that activity can be linked to results.
Each topic is followed by a short practical task on the participant own laptop or phone, and the course finishes with a campaign plan presented to the group. By the final day delegates can speak the language of agencies and manage simple campaigns with confidence.
Training Objectives
By the end of the course, participants will be able to:
- Explain the elements of a brand and how they are expressed online.
- Define target audiences and write personas based on customer insight.
- Map the customer journey and match content to each stage.
- Apply basic search engine optimisation to a website and its content.
- Plan and schedule content for social media and email channels.
- Set up and evaluate a simple paid advertising campaign.
- Track results with Google Analytics and platform insight tools.
- Prepare a campaign plan with objectives, budget, timeline and measures.
What you'll learn
Key Takeaways
Participants take away:
- A brand profile summarising positioning, voice and visual guidelines.
- Two audience personas with a customer journey map.
- A one-month content calendar for social media and email.
- A checklist of on-page search engine optimisation basics.
- A simple campaign dashboard showing the metrics to watch.
- A written digital campaign plan ready to pitch internally.
Training Methodology
The course is practical and suited to beginners. Teaching approaches include:
- Short explanations followed by immediate hands-on tasks
- Live review of local brand websites and social pages
- Template-based planning of personas, calendars and campaigns
- Group critiques of each other work
- A final pitch of a campaign plan to the class
Day 1: Digital Marketing and Brand Basics
- How digital marketing differs from traditional marketing
- Brand identity, positioning and promise
- Brand voice, tone and visual consistency
- Marketing funnel and customer journey
- Competitor and market review online
- Exercise: drafting a brand profile
Day 2: Audiences, Websites and Search
- Customer research and persona building
- Website essentials: speed, mobile design and calls to action
- How search engines work
- Keyword research and on-page SEO
- Google Business Profile and local search
- Exercise: reviewing a live website
Day 3: Social Media and Content Marketing
- Choosing platforms for each audience
- Content types: posts, video, stories and articles
- Planning a content calendar
- Community management and handling criticism
- WhatsApp Business and messaging channels
- Exercise: creating a week of posts
Day 4: Email, Paid Advertising and Conversion
- Building and managing email lists responsibly
- Writing subject lines and campaign emails
- Search and social paid advertising basics
- Audience targeting, budgets and bidding concepts
- Landing pages and conversion
- Exercise: setting up an ad campaign outline
Day 5: Measurement and Campaign Planning
- Key performance indicators: reach, engagement, conversion and cost per lead
- Using Google Analytics and platform insights
- Reporting results and learning from them
- Budgeting and choosing channels
- Legal and ethical points: consent, privacy and honest claims
- Campaign plan presentations
This foundation course is designed for people starting out or moving into marketing, including:
- Marketing and sales assistants
- Small business owners and entrepreneurs
- Startup founders building a brand
- Customer service and front office staff
- Communication and public relations officers
- NGO and church communication teams
- Recent graduates seeking marketing careers
- Shop, hotel and tourism operators
- Managers who supervise marketing agencies
Delegates who attend the full programme and complete the practical tasks receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Choose Where You Want to Learn
Fundamentals of Digital Marketing & Brand Training Course Venues
KenyaNairobiNext Nov 9· 13 dates$1,500- KenyaMombasaNext Oct 26· 13 dates$1,600
- KenyaNaivashaNext Nov 2· 13 dates$1,500
- KenyaKisumuNext Oct 26· 13 dates$1,500
- KenyaMachakosNext Nov 2· 13 dates$1,600
UgandaKampalaNext Nov 2· 13 dates$1,900
RwandaKigaliNext Oct 26· 13 dates$1,900
TanzaniaArushaNext Nov 9· 13 dates$1,900- TanzaniaDodomaNext Oct 26· 13 dates$1,800
- TanzaniaDar es SalaamNext Oct 26· 13 dates$2,000
- TanzaniaZanzibarNext Nov 16· 13 dates$2,600
NigeriaLagosNext Nov 16· 13 dates$2,800- NigeriaAbujaNext Nov 9· 13 dates$2,800
South AfricaPretoriaNext Nov 2· 13 dates$3,200- South AfricaJohannesburgNext Nov 2· 13 dates$3,400
- South AfricaCape TownNext Oct 26· 13 dates$3,800
UAEDubaiNext Oct 26· 13 dates$3,800
GhanaAccraNext Nov 16· 13 dates$4,500
Scroll sideways to see all 18 cities →
Frequently Asked Questions About Live Online Fundamentals of Digital Marketing & Brand Training Course
Everything you need to know about this course before you register.
By the end of the Fundamentals of Digital Marketing & Brand programme, you'll be able to explain the elements of a brand and how they are expressed online, define target audiences and write personas based on customer insight, map the customer journey and match content to each stage, and apply basic search engine optimisation to a website and its content. The full breakdown of topics is covered session by session in the Course Outline tab above.
This foundation course is designed for people starting out or moving into marketing, including: Marketing and sales assistants, Small business owners and entrepreneurs, Startup founders building a brand, Customer service and front office staff, Communication and public relations officers, NGO and church communication teams, Recent graduates seeking marketing careers, Shop, hotel and tourism operators, and Managers who supervise marketing agencies.
Fundamentals of Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Fundamentals of Digital Marketing & Brand Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Fundamentals of Digital Marketing & Brand starts November 16, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Fundamentals of Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Fundamentals of Digital Marketing & Brand Training Course is pitched at beginner professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Fundamentals of Digital Marketing & Brand Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Fundamentals of Digital Marketing & Brand Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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What Our Clients Say
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
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