Fundamentals of Digital Marketing & Brand Training Course in Naivasha, Kenya
Classroom training in Naivasha · next cohort Nov 2, 2026 · from USD 1,500
Customers now find, compare and judge organisations online long before anyone speaks to them. Five days give newcomers to marketing a clear, practical grounding in how to be found, trusted and chosen on digital channels. The programme starts with brand basics: positioning, voice, visual identity and promise, then moves to defining target audiences, building personas and mapping the customer journey from awareness to loyalty. Channel sessions introduce website essentials, search engine optimisation, content marketing, social media on Facebook, Instagram, LinkedIn, X and WhatsApp Business, email and SMS campaigns, and an introduction to paid search and social advertising.
You then learn to plan a campaign with objectives, budget, calendar and message, and to measure it with Google Analytics, platform insights and basic KPIs such as reach, click-through rate, conversion and cost per lead. Each participant builds a small campaign plan for a real or sample brand. The course suits marketing assistants, sales and customer service staff, small business owners, startup founders, NGO communication officers and graduates entering marketing. It can be taken in the classroom, online or in-house, and a CPD-accredited certificate is issued at the end.
At a Glance
Training in Naivasha, Kenya
Naivasha is a lakeside Rift Valley town about 90 km from Nairobi, popular for residential training.
More about training in Naivasha →- Format
- Classroom, in Naivasha
- Duration
- Mon - Fri (5 Days)
- Fee
- USD 1,500 (KES 115,000)
- Next start dates
- Nov 2, 2026, Nov 30, 2026, Dec 28, 2026
- Certificate
- Certificate of Completion
- Nearest international airport
- Jomo Kenyatta International (NBO), about two hours by road
- From Nairobi
- About 90 km, roughly 1.5 to 2 hours by road
- Time zone
- East Africa Time (UTC+3)
- Currency
- Kenyan shilling (KES). Fees are listed in USD and KES.
About this course
Digital channels have become the main way many East African customers, donors and partners learn about products and services. Small businesses, banks, schools and NGOs that cannot present a consistent brand online lose attention to competitors who can, and even large organisations struggle to turn clicks into customers. Marketing without measurement wastes budget, so a sound foundation matters.
Fundamentals of Digital Marketing and Brand Training Course starts from first principles and assumes no technical background. Participants explore what a brand is and how it is expressed across a website, social profiles and messages. They then work through the main channels one at a time, learning what each is best used for, how to produce suitable content and how to avoid common mistakes. A final block teaches planning, budgeting and measurement so that activity can be linked to results.
Each topic is followed by a short practical task on the participant own laptop or phone, and the course finishes with a campaign plan presented to the group. By the final day delegates can speak the language of agencies and manage simple campaigns with confidence.
Training Objectives
By the end of the course, participants will be able to:
- Explain the elements of a brand and how they are expressed online.
- Define target audiences and write personas based on customer insight.
- Map the customer journey and match content to each stage.
- Apply basic search engine optimisation to a website and its content.
- Plan and schedule content for social media and email channels.
- Set up and evaluate a simple paid advertising campaign.
- Track results with Google Analytics and platform insight tools.
- Prepare a campaign plan with objectives, budget, timeline and measures.
What you'll learn
Key Takeaways
Participants take away:
- A brand profile summarising positioning, voice and visual guidelines.
- Two audience personas with a customer journey map.
- A one-month content calendar for social media and email.
- A checklist of on-page search engine optimisation basics.
- A simple campaign dashboard showing the metrics to watch.
- A written digital campaign plan ready to pitch internally.
Training Methodology
The course is practical and suited to beginners. Teaching approaches include:
- Short explanations followed by immediate hands-on tasks
- Live review of local brand websites and social pages
- Template-based planning of personas, calendars and campaigns
- Group critiques of each other work
- A final pitch of a campaign plan to the class
Day 1: Digital Marketing and Brand Basics
- How digital marketing differs from traditional marketing
- Brand identity, positioning and promise
- Brand voice, tone and visual consistency
- Marketing funnel and customer journey
- Competitor and market review online
- Exercise: drafting a brand profile
Day 2: Audiences, Websites and Search
- Customer research and persona building
- Website essentials: speed, mobile design and calls to action
- How search engines work
- Keyword research and on-page SEO
- Google Business Profile and local search
- Exercise: reviewing a live website
Day 3: Social Media and Content Marketing
- Choosing platforms for each audience
- Content types: posts, video, stories and articles
- Planning a content calendar
- Community management and handling criticism
- WhatsApp Business and messaging channels
- Exercise: creating a week of posts
Day 4: Email, Paid Advertising and Conversion
- Building and managing email lists responsibly
- Writing subject lines and campaign emails
- Search and social paid advertising basics
- Audience targeting, budgets and bidding concepts
- Landing pages and conversion
- Exercise: setting up an ad campaign outline
Day 5: Measurement and Campaign Planning
- Key performance indicators: reach, engagement, conversion and cost per lead
- Using Google Analytics and platform insights
- Reporting results and learning from them
- Budgeting and choosing channels
- Legal and ethical points: consent, privacy and honest claims
- Campaign plan presentations
This foundation course is designed for people starting out or moving into marketing, including:
- Marketing and sales assistants
- Small business owners and entrepreneurs
- Startup founders building a brand
- Customer service and front office staff
- Communication and public relations officers
- NGO and church communication teams
- Recent graduates seeking marketing careers
- Shop, hotel and tourism operators
- Managers who supervise marketing agencies
Delegates who attend the full programme and complete the practical tasks receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Choose Where You Want to Learn
Fundamentals of Digital Marketing & Brand Training Course Venues
KenyaNaivashaNext Nov 2· 13 dates$1,500Viewing- KenyaNairobiNext Nov 9· 13 dates$1,500
- KenyaMombasaNext Oct 26· 13 dates$1,600
- KenyaKisumuNext Oct 26· 13 dates$1,500
- KenyaMachakosNext Nov 2· 13 dates$1,600
UgandaKampalaNext Nov 2· 13 dates$1,900
RwandaKigaliNext Oct 26· 13 dates$1,900
TanzaniaArushaNext Nov 9· 13 dates$1,900- TanzaniaDodomaNext Oct 26· 13 dates$1,800
- TanzaniaDar es SalaamNext Oct 26· 13 dates$2,000
- TanzaniaZanzibarNext Nov 16· 13 dates$2,600
NigeriaLagosNext Nov 16· 13 dates$2,800- NigeriaAbujaNext Nov 9· 13 dates$2,800
South AfricaPretoriaNext Nov 2· 13 dates$3,200- South AfricaJohannesburgNext Nov 2· 13 dates$3,400
- South AfricaCape TownNext Oct 26· 13 dates$3,800
UAEDubaiNext Oct 26· 13 dates$3,800
GhanaAccraNext Nov 16· 13 dates$4,500
Scroll sideways to see all 18 cities →
Frequently Asked Questions About Fundamentals of Digital Marketing & Brand Training Course in Naivasha
Everything you need to know about this course before you register.
Fundamentals of Digital Marketing & Brand Training Course runs as classroom training in Naivasha, Kenya, in Monday-to-Friday cohorts that start every four weeks. The venue, daily timings and joining details are sent in your Joining Instructions email ahead of the start date.
The next Naivasha cohort starts on November 2, 2026, and a new intake follows every four weeks. Pick a date under "Upcoming sessions in Naivasha" above and click Register; your seat is confirmed once payment or a signed purchase order is received.
The classroom fee for Fundamentals of Digital Marketing & Brand Training Course in Naivasha is USD 1,500 per delegate, covering tuition and course materials. Register 3 or more delegates together and a 5% team discount is applied automatically.
Yes. Besides Naivasha, Fundamentals of Digital Marketing & Brand Training Course runs as classroom training in Nairobi, Mombasa, Kisumu, and Machakos. It also runs as live online training you can join from anywhere in Kenya, and in-house at your organisation's own premises.
Yes — Fundamentals of Digital Marketing & Brand Training Course can be delivered at your offices in Naivasha or at a venue you choose, on dates that suit your team, with case studies tailored to your sector. Message our training advisors to request a proposal.
By the end of the Fundamentals of Digital Marketing & Brand programme, you'll be able to explain the elements of a brand and how they are expressed online, define target audiences and write personas based on customer insight, map the customer journey and match content to each stage, and apply basic search engine optimisation to a website and its content. The full breakdown of topics is covered session by session in the Course Outline tab above.
This foundation course is designed for people starting out or moving into marketing, including: Marketing and sales assistants, Small business owners and entrepreneurs, Startup founders building a brand, Customer service and front office staff, Communication and public relations officers, NGO and church communication teams, Recent graduates seeking marketing careers, Shop, hotel and tourism operators, and Managers who supervise marketing agencies.
Fundamentals of Digital Marketing & Brand Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Fundamentals of Digital Marketing & Brand Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Fundamentals of Digital Marketing & Brand Training Course is pitched at beginner professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
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What Our Clients Say
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
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Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
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