When a crisis hits, the first hours decide whether an organisation keeps public trust or loses it. Executives are judged on how quickly they take charge, how honestly they speak and how well their teams perform under pressure. Over five days, senior leaders practise the full cycle of crisis leadership: risk and issue scanning, crisis team structures, decision-making with incomplete information, holding statements, stakeholder prioritisation and recovery planning. Communication sessions cover media interviews, press conferences, spokesperson preparation, internal messaging, regulator and donor engagement, and managing rumours and misinformation on social media.
A performance thread runs through the programme, showing how reputation, culture and strategic messaging connect to organisational results and how leaders can set expectations for their own teams. Chief executives, directors, heads of corporate affairs, communication managers, public sector principal secretaries, hospital and school leaders, and NGO country directors will benefit. Participants work in classroom, online or in-house formats, and a full-scale simulation on the final day tests the plans they build. You leave with a crisis communication plan, holding statement templates and a personal leadership approach. Vision Reach Global Consultancy issues a CPD-accredited Certificate of Completion.
Product recalls, fraud allegations, data breaches, industrial accidents, political controversy and viral social media posts can damage an organisation within hours. Leaders who have never rehearsed such moments tend to hesitate, contradict one another and say too much or too little. Those who have prepared respond with clarity, protect people first and preserve the credibility they will need for recovery.
This programme addresses the senior leader's responsibilities in a crisis and in everyday strategic communication. Participants begin by examining what makes an event a crisis, how to scan for early warnings and how to set up a crisis management team with clear roles and decision authority. The sessions then develop communication craft: composing the first statement, briefing spokespeople, handling hostile interviews, coordinating internal and external audiences and using digital channels responsibly. A further block links communication to performance, covering reputation as a strategic asset, alignment of messages with organisational strategy and the leadership behaviours that sustain morale during disruption.
Teaching relies on case analysis, rehearsal and simulation. Each participant produces a crisis communication plan for their own organisation and receives candid feedback on their personal style.
By the end of the programme, participants will be able to:
Participants leave with:
This is an experiential programme for senior people who need rehearsal more than lectures. It uses:
Day 1: Crisis Leadership Foundations
Day 2: Crisis Teams and Decision-Making
Day 3: Media and Spokesperson Skills
Day 4: Stakeholders, Digital Channels and Internal Communication
Day 5: Strategic Communication, Performance and Simulation
The programme targets leaders who carry responsibility for reputation and crisis response, including:
Participants who attend the full programme, take part in the simulations and submit their crisis communication plan receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Leadership and Performance in Crisis & Strategic Communication programme, you'll be able to identify emerging issues and distinguish incidents from full crises, establish a crisis management team with defined roles, authority and escalation paths, make and communicate sound decisions quickly when information is incomplete, and prepare holding statements, key messages and question-and-answer briefs. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme targets leaders who carry responsibility for reputation and crisis response, including: Chief executives and managing directors, Directors and heads of corporate affairs and communication, Public sector principal secretaries, commissioners and agency heads, Hospital, university and school leaders, NGO and humanitarian country directors, Heads of risk, legal and compliance who sit on crisis teams, Official spokespersons and press secretaries, and Senior HR leaders responsible for internal communication.
Leadership and Performance in Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Leadership and Performance in Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Leadership and Performance in Crisis & Strategic Communication starts October 19, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Leadership and Performance in Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Leadership and Performance in Crisis & Strategic Communication Training Course is pitched at advanced professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Leadership and Performance in Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Leadership and Performance in Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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