When a crisis hits, an organisation is judged within hours on what it says and how quickly it says it. A product failure, data breach, accident, scandal or viral rumour can damage trust built over decades, and silence or contradictory messages make the damage worse. This five-day programme prepares communicators and leaders to act before, during and after such events.
You build crisis plans, define team roles and escalation triggers, assess issues and vulnerabilities, and write holding statements, press releases, Q&A sheets and staff messages. Sessions cover spokesperson preparation and media interview technique, press conferences, social media monitoring and rumour control, stakeholder and regulator communication, internal communication, and post-crisis reputation recovery. Realistic simulations put the team under time pressure with changing information. The programme is suited to communications and PR managers, corporate affairs officers, senior executives, risk and security managers, HR leaders, government and county spokespersons, NGO directors and customer service heads. It runs in classrooms across our training cities, online, or in-house with the organisation's own scenarios, and it ends with a CPD-accredited certificate. Afterwards you can lead a crisis response cell, issue a credible first statement within the first hour and brief senior management with confidence.
Few organisations escape a serious incident entirely, and the way leaders communicate in the first day often shapes public judgement more than the incident itself. Social media has compressed the time available: rumours spread before facts are confirmed and every employee can become a source for journalists. Preparation is the only reliable advantage.
The Management of Crisis and Strategic Communication Training Course combines crisis management with communication strategy. Participants first learn how to identify and rank risks, set up a crisis management team and decide when an event becomes a crisis. They then move into message development, audience analysis, media engagement and digital response, always linking communication to operational decisions and legal considerations.
The course is simulation-heavy. Participants work through unfolding scenarios, produce real documents under time pressure and receive feedback on their performance as spokespersons. They leave with a crisis communication plan template and drafted materials ready to adapt for their own organisation. Because crises seldom respect job titles, the sessions mix communicators with operational, legal and executive colleagues so that the team learns to work as one.
By the end of the course, participants will be able to:
Participants complete the programme equipped with:
This is a performance-based programme in which most time is spent producing and rehearsing. Participants experience:
Day 1: Crisis Anatomy and Preparedness
Day 2: Planning and Strategic Message Development
Day 3: Media Relations and Spokesperson Skills
Day 4: Digital, Internal and Partner Communication
Day 5: Simulation, Recovery and Learning
The programme will benefit anyone who may have to manage or speak for an organisation under pressure, including:
Participants who take part in all sessions and simulations earn a CPD-accredited Certificate of Completion, issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Management of Crisis & Strategic Communication programme, you'll be able to distinguish issues, incidents and crises and set clear escalation triggers, establish a crisis management team with defined roles and decision rights, conduct stakeholder analysis to prioritise audiences during an event, and write holding statements, press releases and staff communications at speed. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme will benefit anyone who may have to manage or speak for an organisation under pressure, including: Corporate communications and public relations managers, Corporate affairs and stakeholder relations officers, Chief executives, directors and senior managers, Risk, security and business continuity managers, Human resource and employee relations leaders, Government, county and parastatal spokespersons, NGO and humanitarian agency communicators, Social media and digital content managers, and Customer service heads handling complaints and incidents.
Management of Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Management of Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Management of Crisis & Strategic Communication starts October 12, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Management of Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Management of Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Management of Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Management of Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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