Agricultural programmes often report training numbers and hectares while the questions that matter go unanswered: did incomes rise, did buyers and suppliers change how they trade, and will the change last once funding ends? Measuring market-level change calls for different tools from those used in a conventional project.
This five-day programme equips you to design results chains and theories of change for value chain and market systems interventions, select indicators for farmers, agribusinesses and service providers, and apply the DCED Standard for results measurement. You work on baseline and endline surveys, sampling, income and gross margin calculations, attribution and contribution analysis, the Adaptation, Adoption, Expansion, Responses framework, and learning approaches for adaptive management. Sessions also cover gender and youth inclusion, data quality checks, digital tools such as KoboToolbox, dashboards and reporting to donors. Monitoring and evaluation officers, programme managers, agribusiness advisers, donor representatives and government extension planners will gain the most. You return able to build a monitoring plan for a live programme, defend your methods to a funder and turn findings into decisions. Classroom, online and in-house options lead to a CPD-accredited certificate.
Donors, governments and investors now ask agribusiness and market development programmes to show lasting change in how markets work, not only short-term output. Smallholder incomes, firm growth, jobs, resilience and inclusion must be tracked across several actors at once, and attribution is rarely straightforward when many influences shape the same value chain.
The Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course introduces a practical measurement system from design to learning. Participants map value chains and market systems, draft results chains, define indicators for different actors and build a monitoring plan with data sources, frequencies and responsibilities. The course then moves to quantitative and qualitative data collection, sampling, income analysis, evaluation designs suited to market programmes, and the interpretation of systemic change such as crowding-in and copying by other firms.
Delivery combines concise presentations with worked data sets, group design clinics and short field-style scenarios drawn from dairy, horticulture, grains and export crop chains. Participants finish with a monitoring and evaluation framework for their own programme, a data quality checklist and a reporting outline suitable for a donor.
After completing the course, participants will be able to:
Participants take away the following:
Sessions follow the sequence of a real measurement system and keep participants working with data:
Day 1: Value Chain and Market Systems Thinking
Day 2: Results Chains, Indicators and Monitoring Plans
Day 3: Data Collection and Quality
Day 4: Measuring Impact and Systemic Change
Day 5: Learning, Reporting and Adaptive Management
The course serves practitioners who plan, run or fund agricultural and enterprise development work, such as:
On completing all sessions and the practical exercises, participants receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems programme, you'll be able to map a value chain and its supporting functions and rules to identify where change is expected, develop results chains and a theory of change for an agribusiness or market systems programme, select smart indicators for farmers, enterprises and service providers, including gender and youth measures, and apply the dced standard elements to measure and report results credibly. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course serves practitioners who plan, run or fund agricultural and enterprise development work, such as: Monitoring, evaluation and learning officers, Programme and project managers in agribusiness and food security, Value chain and market systems facilitators, Agribusiness advisers and business development service providers, Ministry of agriculture planners and extension managers, Donor and development partner programme officers, Cooperative, SACCO and farmer organisation managers, and Researchers and consultants evaluating agricultural programmes.
Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems starts November 2, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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