Donors, governments and investors now ask agribusiness and market development programmes to show lasting change in how markets work, not only short-term output. Smallholder incomes, firm growth, jobs, resilience and inclusion must be tracked across several actors at once, and attribution is rarely straightforward when many influences shape the same value chain.

The Monitoring and Evaluation of Agribusiness, Value Chains & Market Systems Training Course introduces a practical measurement system from design to learning. Participants map value chains and market systems, draft results chains, define indicators for different actors and build a monitoring plan with data sources, frequencies and responsibilities. The course then moves to quantitative and qualitative data collection, sampling, income analysis, evaluation designs suited to market programmes, and the interpretation of systemic change such as crowding-in and copying by other firms.

Delivery combines concise presentations with worked data sets, group design clinics and short field-style scenarios drawn from dairy, horticulture, grains and export crop chains. Participants finish with a monitoring and evaluation framework for their own programme, a data quality checklist and a reporting outline suitable for a donor.

After completing the course, participants will be able to:

• Map a value chain and its supporting functions and rules to identify where change is expected.
• Develop results chains and a theory of change for an agribusiness or market systems programme.
• Select SMART indicators for farmers, enterprises and service providers, including gender and youth measures.
• Apply the DCED Standard elements to measure and report results credibly.
• Design baseline, midline and endline surveys with sound sampling and questionnaires.
• Estimate attributable income, gross margin and employment change.
• Assess systemic change using contribution analysis and adoption-expansion-response tracking.
• Use findings to support adaptive management, learning and donor reporting.

The course serves practitioners who plan, run or fund agricultural and enterprise development work, such as:

• Monitoring, evaluation and learning officers
• Programme and project managers in agribusiness and food security
• Value chain and market systems facilitators
• Agribusiness advisers and business development service providers
• Ministry of agriculture planners and extension managers
• Donor and development partner programme officers
• Cooperative, SACCO and farmer organisation managers
• Researchers and consultants evaluating agricultural programmes

Participants take away the following:

• A results chain and indicator set for a programme of their choice.
• A monitoring plan template with data sources, frequency and responsibilities.
• A sampling and questionnaire guide for farmer and firm surveys.
• A worked income and gross margin calculation they can repeat.
• A method for capturing and describing systemic change.
• A learning agenda and reporting outline suited to donor requirements.

Sessions follow the sequence of a real measurement system and keep participants working with data:

• Design clinics where groups draft results chains for their own programmes
• Worked data sets from dairy, horticulture and grain chains
• Hands-on mobile data collection using free tools
• Short field-style scenarios on interviewing farmers and traders
• Facilitator feedback on each group's monitoring plan

On completing all sessions and the practical exercises, participants receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.