Organisations spend heavily on campaigns, reports, presentations and internal messages, yet few can show whether anyone understood them or acted differently as a result. Counting press releases, page views and workshop attendance says little about value, and funders and boards increasingly ask for evidence of outcomes. Across five days you learn to plan and measure communication the way programmes are measured. Topics include SMART communication objectives, theories of change and results chains, output, outtake and outcome indicators, the AMEC Integrated Evaluation Framework and the Barcelona Principles 3.0.
You then practise the data collection that suits communication work: pre- and post-tests of message recall, short audience surveys, focus groups, readability and usability testing of documents, presentation feedback, email and web analytics with Google Analytics 4, and media monitoring. Closing sessions turn findings into evaluation reports, dashboards and briefings that decision makers read. Communication officers, M&E and MEAL specialists, public relations staff, programme managers and donor reporting officers in NGOs, government and the private sector benefit most. The course runs in classroom, online and in-house formats and carries a CPD-accredited certificate.
Communication is often the last part of an organisation to be held to account for results. Programmes track outputs and outcomes against logframes, but the messages, publications and presentations that support them are rarely measured beyond reach. That gap leaves communication budgets exposed whenever funding tightens and makes it hard to learn which approaches actually change knowledge, attitudes or behaviour.
The Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course applies standard M&E practice to communication work. Participants start by writing measurable objectives and linking them to a theory of change. They then design indicators at each level, from activities to audience understanding and behaviour, and select methods to gather evidence, including questionnaires, group discussions, comprehension testing, digital analytics and observation of presentations. Analysis sessions cover attribution and contribution, simple statistics and qualitative coding, while the OECD-DAC criteria provide a structure for judging the relevance, effectiveness and sustainability of a campaign or communication function.
The final part of the course is about communicating evaluation evidence well: writing evaluation reports and executive summaries, visualising results, presenting recommendations and building a learning loop so that evidence improves the next round of communication.
After the five days, participants will be able to:
Participants take back to their organisations:
Participants apply each M&E step to a communication activity from their own work, supported by:
Day 1: Results Thinking for Communication
Day 2: Indicators, Baselines and Monitoring Plans
Day 3: Collecting Evidence on Messages, Documents and Presentations
Day 4: Analysis and Evaluation
Day 5: Reporting Findings and Learning
The course is relevant to anyone who plans, measures or reports on communication, including:
Completion of all five days and the practical M&E exercises earns a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
The certificate confirms the course title, dates and delivery mode. Participants also keep the results framework, monitoring plan and evaluation summary built in class, which demonstrate applied skills to employers and funders.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Monitoring and Evaluation of Communication, Presentation & Business Writing programme, you'll be able to write smart communication objectives linked to organisational and programme results, develop a theory of change and results chain for a communication campaign or function, design output, outtake, outcome and impact indicators with baselines and targets, and select and apply data collection methods suited to written, spoken and digital communication. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course is relevant to anyone who plans, measures or reports on communication, including: Communication officers and communication managers, M&E officers and MEAL specialists, Public relations and corporate affairs staff, Programme and project managers in NGOs and development agencies, Donor reporting and grants officers, Advocacy and campaign coordinators, Public information officers in government ministries and agencies, Knowledge management and learning officers, and Social and behaviour change communication practitioners.
Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Monitoring and Evaluation of Communication, Presentation & Business Writing starts October 19, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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