Communication is often the last part of an organisation to be held to account for results. Programmes track outputs and outcomes against logframes, but the messages, publications and presentations that support them are rarely measured beyond reach. That gap leaves communication budgets exposed whenever funding tightens and makes it hard to learn which approaches actually change knowledge, attitudes or behaviour.

The Monitoring and Evaluation of Communication, Presentation & Business Writing Training Course applies standard M&E practice to communication work. Participants start by writing measurable objectives and linking them to a theory of change. They then design indicators at each level, from activities to audience understanding and behaviour, and select methods to gather evidence, including questionnaires, group discussions, comprehension testing, digital analytics and observation of presentations. Analysis sessions cover attribution and contribution, simple statistics and qualitative coding, while the OECD-DAC criteria provide a structure for judging the relevance, effectiveness and sustainability of a campaign or communication function.

The final part of the course is about communicating evaluation evidence well: writing evaluation reports and executive summaries, visualising results, presenting recommendations and building a learning loop so that evidence improves the next round of communication.

After the five days, participants will be able to:

• Write SMART communication objectives linked to organisational and programme results.
• Develop a theory of change and results chain for a communication campaign or function.
• Design output, outtake, outcome and impact indicators with baselines and targets.
• Select and apply data collection methods suited to written, spoken and digital communication.
• Analyse quantitative and qualitative evidence on reach, understanding and behaviour change.
• Evaluate communication work against the OECD-DAC criteria and the AMEC framework.
• Write and present evaluation findings that lead to clear management decisions.
• Build feedback and learning routines into the communication planning cycle.

The course is relevant to anyone who plans, measures or reports on communication, including:

• Communication officers and communication managers
• M&E officers and MEAL specialists
• Public relations and corporate affairs staff
• Programme and project managers in NGOs and development agencies
• Donor reporting and grants officers
• Advocacy and campaign coordinators
• Public information officers in government ministries and agencies
• Knowledge management and learning officers
• Social and behaviour change communication practitioners

Participants take back to their organisations:

• A communication results framework with objectives, indicators, baselines and targets.
• A monitoring plan showing what data is collected, by whom, how often and with which tools.
• A short audience survey and a pre- and post-test for checking message understanding.
• A practical method for scoring presentations and documents against agreed quality criteria.
• A communication performance dashboard template.
• A drafted executive summary of evaluation findings with prioritised recommendations.
• A learning review agenda for turning evidence into changes in future communication.

Participants apply each M&E step to a communication activity from their own work, supported by:

• Short facilitator inputs on frameworks, indicators and methods
• Worked examples from public awareness campaigns, donor reports and internal change communication
• Hands-on Excel sessions with sample survey and web analytics data
• A message pretesting exercise run with a small audience
• Peer review of results frameworks and evaluation summaries
• A final briefing where each participant presents findings and recommendations

Completion of all five days and the practical M&E exercises earns a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.

The certificate confirms the course title, dates and delivery mode. Participants also keep the results framework, monitoring plan and evaluation summary built in class, which demonstrate applied skills to employers and funders.