Smallholder farmers rarely lack effort; they lack reliable buyers, affordable inputs, finance and information. Programmes that address one gap at a time often see gains fade once funding ends. Five days equip you to plan and deliver work that changes how the whole market behaves. You map a chain from input supply to retail, analyse costs, margins and power between actors, and identify the constraints worth tackling first. Sessions then cover inclusive business models, contract farming, aggregation, service delivery, access to finance and the facilitation approach used in market systems development.
Agribusiness managers, agricultural officers, programme and project managers in NGOs and donor-funded projects, cooperative and SACCO leaders, agri-finance officers and government extension planners will find the content directly useful. The programme runs in classrooms in East and Southern Africa and the Gulf, online, or in-house for a project team. Field-style case files and a design workshop replace lectures wherever possible. By the final day you can draft a value chain analysis, an intervention plan with a results framework and a monitoring approach. Completion earns a CPD-accredited certificate.
Agriculture still employs most people in many African economies, yet farm incomes remain low where markets are thin, buyers are few and quality standards are unmet. Donors, governments and private firms now expect projects to work through existing market actors rather than replace them, and to show lasting change after they leave. That shift demands planners who understand how chains and market systems actually function.
The Planning and Implementation of Agribusiness, Value Chains & Market Systems Training Course follows the project cycle from diagnosis to delivery. Participants begin with chain mapping and selection of promising products, move into constraint and stakeholder analysis, and then design interventions that strengthen supporting functions such as inputs, finance, extension and processing. Later sessions deal with partnership agreements, pilot testing, adaptive management, gender and youth inclusion, climate resilience and the measurement of systemic change.
Sessions combine short inputs with working groups using realistic crop and livestock chain data, so every participant practises each tool on a live example. The course ends with a presentation of a draft intervention plan, which participants can adapt for their own projects or businesses.
After completing the course, participants will be able to:
By the end of the week, participants have:
The approach favours practice over lecture:
Day 1: Agribusiness and Value Chain Fundamentals
Day 2: Analysing Performance and Constraints
Day 3: Designing Interventions and Business Models
Day 4: Implementation and Partnership Management
Day 5: Measuring Results and Adapting
The programme is intended for people who plan, finance or run agricultural enterprises and programmes, such as:
Vision Reach Global Consultancy issues a CPD-accredited Certificate of Completion to every participant who takes part in the sessions and completes the design exercises.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Planning and Implementation of Agribusiness, Value Chains & Market Systems programme, you'll be able to map an agricultural value chain and describe the roles, flows and relationships within it, analyse costs, margins and bargaining power among chain actors, diagnose the underlying causes of weak market performance, and design inclusive business models that link smallholders to buyers. The full breakdown of topics is covered session by session in the Course Outline tab above.
The programme is intended for people who plan, finance or run agricultural enterprises and programmes, such as: Agribusiness managers and agro-processors, Programme managers in NGOs and donor-funded agriculture projects, Agricultural officers and extension planners in government, Cooperative, farmer-group and SACCO leaders, Agricultural finance and microfinance officers, Input suppliers, traders and aggregators, Monitoring and learning officers on market development projects, and Policy advisers in ministries and development agencies.
Planning and Implementation of Agribusiness, Value Chains & Market Systems Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Planning and Implementation of Agribusiness, Value Chains & Market Systems Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Planning and Implementation of Agribusiness, Value Chains & Market Systems starts October 12, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Planning and Implementation of Agribusiness, Value Chains & Market Systems Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Planning and Implementation of Agribusiness, Value Chains & Market Systems Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Planning and Implementation of Agribusiness, Value Chains & Market Systems Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Planning and Implementation of Agribusiness, Value Chains & Market Systems Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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