When a data breach, accident, scandal, product failure or viral rumour hits, the first hours decide whether trust is kept or lost. Organisations that have prepared messages, spokespeople and decision routes respond calmly; those that have not tend to make things worse. Beyond emergencies, strategic communication ensures that everyday messaging supports the mission, reputation and stakeholder relationships. This five-day course is deliberately hands-on.
You build a crisis communication plan, risk and issue register, escalation protocol and crisis team roles, then draft holding statements, press releases, Q&A documents and internal messages. Simulations put you in front of mock journalists and cameras, and a live social media exercise tests monitoring, rumour control and online response. Strategic modules cover stakeholder mapping, message architecture, campaign planning, channel choice, media relations and measuring reputation. Communication officers, public relations managers, spokespeople, marketing and corporate affairs staff, security and HSE managers, and senior leaders in companies, government and NGOs will find it practical. Choose classroom, online or in-house delivery and receive a CPD-accredited certificate. You depart with a working crisis toolkit, rehearsed skills and a strategic communication outline that you can put into operation straight away.
In an age of smartphones and instant sharing, an incident can become public before management has finished its first meeting. Reputational damage can follow quickly, affecting donors, customers, regulators and staff morale. At the same time, organisations that communicate poorly in calm periods enter a crisis with little goodwill to draw on, so crisis response and strategic communication need to be treated together.
The Practical Crisis & Strategic Communication Training Course teaches both through practice. Participants start by identifying the crises their own organisations are most likely to face and the stakeholders who will matter most. They then assemble the building blocks of readiness: a plan, a team, approved templates, a media protocol and monitoring arrangements. The strategic half of the course shows how to set communication objectives, shape consistent messages, select channels and track perception, so that reputation is built before it is tested.
Most of the time is spent doing. Delegates write statements against the clock, face cameras and difficult questions, manage a simulated online storm and review their performance with trainers who have worked with the media. At the close, each participant has a tailored crisis toolkit and a short strategic communication plan.
The course will enable participants to:
Participants leave equipped with:
Practice leads every session, with theory kept to what delegates need to act. The programme uses:
Day 1: Crisis Foundations and Risk Assessment
Day 2: Planning and Organising the Response
Day 3: Message Writing and Media Skills
Day 4: Digital Crisis and Reputation Management
Day 5: Strategic Communication and Recovery
The course serves professionals who speak for an organisation or help it manage its reputation, including:
Those who attend all five days and complete the simulations are awarded a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Practical Crisis & Strategic Communication programme, you'll be able to identify and prioritise the crisis scenarios their organisation is most exposed to, prepare a crisis communication plan with clear roles, thresholds and approvals, write holding statements, media releases and stakeholder messages under time pressure, and perform confidently in press conferences and broadcast and print interviews. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course serves professionals who speak for an organisation or help it manage its reputation, including: Communication, public relations and media relations officers, Corporate affairs and marketing managers, Designated spokespersons and press secretaries, Security, risk and HSE managers, Heads of departments and chief executives, Digital and social media managers, Government and county communication staff, and NGO and development agency advocacy officers.
Practical Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Practical Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Practical Crisis & Strategic Communication starts October 12, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Practical Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Practical Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Practical Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Practical Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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