Live Online Practical Crisis & Strategic Communication Training Course
Live online, instructor-led · next cohort Nov 9, 2026 · from USD 800
When a data breach, accident, scandal, product failure or viral rumour hits, the first hours decide whether trust is kept or lost. Organisations that have prepared messages, spokespeople and decision routes respond calmly; those that have not tend to make things worse. Beyond emergencies, strategic communication ensures that everyday messaging supports the mission, reputation and stakeholder relationships. This five-day course is deliberately hands-on.
You build a crisis communication plan, risk and issue register, escalation protocol and crisis team roles, then draft holding statements, press releases, Q&A documents and internal messages. Simulations put you in front of mock journalists and cameras, and a live social media exercise tests monitoring, rumour control and online response. Strategic modules cover stakeholder mapping, message architecture, campaign planning, channel choice, media relations and measuring reputation. Communication officers, public relations managers, spokespeople, marketing and corporate affairs staff, security and HSE managers, and senior leaders in companies, government and NGOs will find it practical. Choose classroom, online or in-house delivery and receive a CPD-accredited certificate. You depart with a working crisis toolkit, rehearsed skills and a strategic communication outline that you can put into operation straight away.
At a Glance
How Live Online Training Works
Live online training, led by a trainer in real time, for participants anywhere.
More about live online training →- Format
- Live online, instructor-led
- Duration
- Mon - Fri (5 Days)
- Fee
- USD 800 (KES 80,000)
- Next start dates
- Nov 9, 2026, Dec 7, 2026, Jan 4, 2027
- Certificate
- Certificate of Completion
- What you need
- A computer with a reliable internet connection, a webcam and a headset
About this course
In an age of smartphones and instant sharing, an incident can become public before management has finished its first meeting. Reputational damage can follow quickly, affecting donors, customers, regulators and staff morale. At the same time, organisations that communicate poorly in calm periods enter a crisis with little goodwill to draw on, so crisis response and strategic communication need to be treated together.
The Practical Crisis & Strategic Communication Training Course teaches both through practice. Participants start by identifying the crises their own organisations are most likely to face and the stakeholders who will matter most. They then assemble the building blocks of readiness: a plan, a team, approved templates, a media protocol and monitoring arrangements. The strategic half of the course shows how to set communication objectives, shape consistent messages, select channels and track perception, so that reputation is built before it is tested.
Most of the time is spent doing. Delegates write statements against the clock, face cameras and difficult questions, manage a simulated online storm and review their performance with trainers who have worked with the media. At the close, each participant has a tailored crisis toolkit and a short strategic communication plan.
Training Objectives
The course will enable participants to:
- Identify and prioritise the crisis scenarios their organisation is most exposed to.
- Prepare a crisis communication plan with clear roles, thresholds and approvals.
- Write holding statements, media releases and stakeholder messages under time pressure.
- Perform confidently in press conferences and broadcast and print interviews.
- Monitor and respond to rumours and criticism on social media.
- Define communication objectives, audiences and key messages for a strategy.
- Evaluate communication results and review a crisis response afterwards.
What you'll learn
Key Takeaways
Participants leave equipped with:
- A crisis communication plan outline tailored to their organisation.
- A pack of reusable statement, press release and Q&A templates.
- Recorded interview practice with specific feedback.
- A social media monitoring and response checklist.
- A stakeholder map and message framework for strategic communication.
- A post-crisis review format for learning and rebuilding trust.
Training Methodology
Practice leads every session, with theory kept to what delegates need to act. The programme uses:
- Timed writing drills for statements and releases
- Mock press conferences and filmed interviews
- A multi-stage crisis simulation with changing information
- A live social media exercise with scripted posts and rumours
- Review of notable crises from industry, government and humanitarian settings
Day 1: Crisis Foundations and Risk Assessment
- Anatomy of a crisis and typical reputational damage
- Issue and crisis scanning, risk registers and triggers
- Stakeholders and their expectations during a crisis
- Principles of trust: speed, honesty, empathy and consistency
- Lessons from well-handled and badly handled cases
- Exercise: ranking likely crises for participants' organisations
Day 2: Planning and Organising the Response
- Crisis team structure, roles and decision authority
- Escalation protocols and the first sixty minutes
- Building a crisis communication plan and contact lists
- Approval workflows and legal considerations
- Internal communication with staff and families
- Workshop: drafting a plan skeleton
Day 3: Message Writing and Media Skills
- Holding statements, press releases and fact sheets
- Anticipating questions and preparing Q&A documents
- Interview techniques, bridging and handling hostile questions
- Press conference setup and spokesperson discipline
- Camera and radio practice with feedback
- Simulation: breaking news scenario
Day 4: Digital Crisis and Reputation Management
- Social media monitoring tools and early warning
- Rumour, misinformation and deepfake response
- Online tone of voice and responding to critics
- Managing digital channels, websites and dark sites
- Working with influencers, partners and traditional media
- Live exercise: managing a simulated online storm
Day 5: Strategic Communication and Recovery
- Linking communication objectives to organisational strategy
- Message architecture and channel selection
- Campaign planning and calendars
- Measuring reputation and communication effectiveness
- Post-crisis review, recovery and rebuilding trust
- Presentation of toolkits and course review
The course serves professionals who speak for an organisation or help it manage its reputation, including:
- Communication, public relations and media relations officers
- Corporate affairs and marketing managers
- Designated spokespersons and press secretaries
- Security, risk and HSE managers
- Heads of departments and chief executives
- Digital and social media managers
- Government and county communication staff
- NGO and development agency advocacy officers
Those who attend all five days and complete the simulations are awarded a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Choose Where You Want to Learn
Practical Crisis & Strategic Communication Training Course Venues
KenyaNairobiNext Nov 9· 13 dates$1,500- KenyaMombasaNext Oct 26· 13 dates$1,600
- KenyaNaivashaNext Nov 2· 13 dates$1,500
- KenyaKisumuNext Oct 26· 13 dates$1,500
- KenyaMachakosNext Nov 2· 13 dates$1,600
UgandaKampalaNext Nov 2· 13 dates$1,900
RwandaKigaliNext Oct 26· 13 dates$1,900
TanzaniaArushaNext Nov 9· 13 dates$1,900- TanzaniaDodomaNext Oct 26· 13 dates$1,800
- TanzaniaDar es SalaamNext Oct 26· 13 dates$2,000
- TanzaniaZanzibarNext Nov 16· 13 dates$2,600
NigeriaLagosNext Nov 16· 13 dates$2,800- NigeriaAbujaNext Nov 9· 13 dates$2,800
South AfricaPretoriaNext Nov 2· 13 dates$3,200- South AfricaJohannesburgNext Nov 2· 13 dates$3,400
- South AfricaCape TownNext Oct 26· 13 dates$3,800
UAEDubaiNext Oct 26· 13 dates$3,800
GhanaAccraNext Nov 16· 13 dates$4,500
Scroll sideways to see all 18 cities →
Frequently Asked Questions About Live Online Practical Crisis & Strategic Communication Training Course
Everything you need to know about this course before you register.
By the end of the Practical Crisis & Strategic Communication programme, you'll be able to identify and prioritise the crisis scenarios their organisation is most exposed to, prepare a crisis communication plan with clear roles, thresholds and approvals, write holding statements, media releases and stakeholder messages under time pressure, and perform confidently in press conferences and broadcast and print interviews. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course serves professionals who speak for an organisation or help it manage its reputation, including: Communication, public relations and media relations officers, Corporate affairs and marketing managers, Designated spokespersons and press secretaries, Security, risk and HSE managers, Heads of departments and chief executives, Digital and social media managers, Government and county communication staff, and NGO and development agency advocacy officers.
Practical Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Practical Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Practical Crisis & Strategic Communication starts November 9, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Practical Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Practical Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Practical Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Practical Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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What Our Clients Say
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager
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