Develop strategic competency in Sales and Marketing Management with real-world application and expert facilitation. A 5-day course designed for marketing, sales, and customer service leaders seeking to strengthen competency and drive measurable results.
Organizations that excel in sales and marketing management create customer loyalty, drive revenue growth, and build strong market position. This course gives sales, marketing, and customer service professionals a comprehensive toolkit — from strategy and analytics through execution, measurement, and continuous improvement.
Built on proven methodologies and real-world scenarios, participants develop actionable strategies they can implement on day one of return to their roles.
By the end of this course, participants will be able to:
Day 1: Aligning Sales and Marketing Strategy
Day 2: Marketing's Role in Generating Sales-Ready Leads
Day 3: Sales Management Fundamentals
Day 4: Marketing Management Fundamentals
Day 5: Integrated Performance Management and Reporting
This course is for managers who must align sales and marketing functions that too often work in separate silos.
Participants who complete the five days receive a Certificate of Completion from Vision Reach Global Consultancy, confirming their grounding in integrated sales and marketing management practice.
Upcoming cohorts
CPD accredited certificate
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Sales and Marketing Management programme, you'll be able to apply core principles of sales and marketing management to achieve organizational objectives, design and implement sales and marketing management strategies tailored to your sector, analyze performance metrics and optimize sales and marketing management outcomes, and lead cross-functional teams in executing sales and marketing management initiatives. The full breakdown of topics is covered session by session in the Course Outline tab above.
This course is for managers who must align sales and marketing functions that too often work in separate silos. Typical delegates include Sales and Marketing Managers, Business Unit Heads overseeing both functions, Marketing Managers seeking sales alignment, Sales Managers seeking marketing support, Small Business Owners running combined functions, and Commercial Directors overseeing revenue generation.
Sales and Marketing Management typically runs as 5 Days. It's available as in-person classroom training — every course can also be delivered on-site for your team on dates that suit you.
Sales and Marketing Management is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
Sales and Marketing Management runs on a rolling cohort basis, so a new intake is always coming up. Pick your preferred format and location in the schedule panel above, then click "Register for the Course" to reserve your seat — confirmation follows once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Sales and Marketing Management from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Sales and Marketing Management is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Sales and Marketing Management vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Sales and Marketing Management can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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