Live Online Strategic Crisis & Strategic Communication Training Course
Live online, instructor-led · next cohort Nov 16, 2026 · from USD 800
A product recall, data breach, workplace accident, scandal or viral rumour can undo years of goodwill in a single news cycle. Organisations that recover quickly are those that planned who speaks, what is said and how fast. Across five days this programme joins two disciplines: the long-term discipline of strategic communication and the short-term discipline of crisis response.
You learn to analyse stakeholders, set communication objectives that follow organisational strategy, build message houses and choose channels across traditional media, social platforms and internal networks. Crisis modules cover issue and risk scanning, crisis team structures, escalation protocols, holding statements, Q&A preparation, press conferences, social media monitoring and rumour control, followed by recovery, lessons learned and reputation rebuilding. Simulation drills test decisions under time pressure. Communication directors, public relations officers, corporate affairs managers, spokespeople, risk and compliance leads, humanitarian and NGO communicators and government information officers will gain directly. Classroom, online and in-house formats are offered, and the CPD-accredited certificate recognises completion. Afterwards you can draft a crisis communication plan, brief an executive for a hostile interview and keep messaging consistent between daily communication and a high-stakes emergency.
At a Glance
How Live Online Training Works
Live online training, led by a trainer in real time, for participants anywhere.
More about live online training →- Format
- Live online, instructor-led
- Duration
- Mon - Fri (5 Days)
- Fee
- USD 800 (KES 80,000)
- Next start dates
- Nov 16, 2026, Dec 14, 2026, Jan 11, 2027
- Certificate
- Certificate of Completion
- What you need
- A computer with a reliable internet connection, a webcam and a headset
About this course
Social media has shortened the time organisations have to respond when something goes wrong. A single post can reach millions before the first internal meeting is held, and silence is read as guilt. At the same time, trust depends on everyday communication that is consistent with strategy long before any emergency.
The Strategic Crisis & Strategic Communication Training Course treats these as one continuous practice. The first part develops strategic communication: analysing audiences, defining objectives, shaping narratives and measuring results. The second part prepares participants for crisis conditions, covering classification of crises, response structures, legal and ethical considerations, media and social media management, and the treatment of staff, victims and regulators.
Participants work on realistic scenarios from health, finance, extractives, education and public service contexts. They leave with a draft communication strategy, a crisis plan with templates, a rehearsed spokesperson performance and a plan for post-crisis review within their own organisation. Throughout, facilitators stress honesty, speed and consistency, because audiences forgive mistakes far more readily than evasion. Legal and executive review points are built into every template so speed never replaces accuracy.
Training Objectives
By the end of the course, participants will be able to:
- Align communication objectives with organisational strategy and stakeholder expectations.
- Analyse audiences and build core narratives and message frameworks.
- Identify issues and risks early and classify crisis levels.
- Set up a crisis communication team with clear roles and approval routes.
- Draft holding statements, Q&A documents and stakeholder updates under pressure.
- Perform effectively in interviews, press conferences and online responses.
- Lead recovery, evaluation and reputation rebuilding after an incident.
What you'll learn
Key Takeaways
Participants leave with:
- A strategic communication framework linked to organisational goals.
- A crisis communication plan with role cards and escalation steps.
- A set of reusable templates for holding statements and updates.
- Practised responses to difficult media questions.
- A social media monitoring and response protocol.
- A post-crisis review checklist for capturing lessons learned.
Training Methodology
Training is practical and rehearsal-based. It features:
- Scenario simulations with injects that arrive in real time
- Filmed spokesperson practice with coaching feedback
- Template workshops for statements and Q&A
- Case reviews of well-handled and poorly handled crises
- Group critique of strategy and plan drafts
Day 1: Strategic Communication Foundations
- Communication as a strategic function
- Stakeholder mapping and audience insight
- Setting objectives and key performance measures
- Developing narratives and message houses
- Choosing channels and building a communication calendar
- Exercise: drafting a communication strategy outline
Day 2: Risk, Issues and Crisis Preparedness
- Types and stages of crises
- Issue scanning and early warning signs
- Crisis teams, roles and decision rights
- Legal, ethical and regulatory considerations
- Crisis plans and communication trees
- Exercise: building a crisis risk register
Day 3: Messaging Under Pressure
- Principles of effective crisis messaging
- Holding statements, Q&A and fact sheets
- Internal communication with staff and partners
- Communicating with victims, regulators and investors
- Message discipline and approval routes
- Exercise: writing a first-hour statement
Day 4: Media and Social Media in a Crisis
- Interview techniques and bridging
- Press conferences and spokesperson performance
- Social media monitoring, rumours and misinformation
- Responding to criticism online
- Working with journalists and influencers
- Simulation: a live media drill with feedback
Day 5: Recovery, Learning and Reputation
- Moving from response to recovery
- Rebuilding trust and rebuilding reputation
- Measuring communication outcomes after an incident
- After-action reviews and plan updates
- Training and rehearsing the crisis team
- Final scenario and action planning
The course suits professionals who shape or voice an organisation's messages, including:
- Communication, public relations and corporate affairs managers
- Spokespeople and senior executives
- Government and parastatal information officers
- Risk, compliance and business continuity managers
- Humanitarian and NGO communication officers
- Bank, insurance and telecom brand managers
- Digital media and community managers
- Health, education and utilities communicators
Delegates who complete the programme and its simulations are awarded a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Choose Where You Want to Learn
Strategic Crisis & Strategic Communication Training Course Venues
KenyaNairobiNext Nov 9· 13 dates$1,500- KenyaMombasaNext Oct 26· 14 dates$1,600
- KenyaNaivashaNext Nov 2· 13 dates$1,500
- KenyaKisumuNext Oct 26· 14 dates$1,500
- KenyaMachakosNext Nov 2· 13 dates$1,600
UgandaKampalaNext Nov 2· 13 dates$1,900
RwandaKigaliNext Oct 26· 14 dates$1,900
TanzaniaArushaNext Nov 9· 13 dates$1,900- TanzaniaDodomaNext Oct 26· 14 dates$1,800
- TanzaniaDar es SalaamNext Oct 26· 14 dates$2,000
- TanzaniaZanzibarNext Nov 16· 13 dates$2,600
NigeriaLagosNext Nov 16· 13 dates$2,800- NigeriaAbujaNext Nov 9· 13 dates$2,800
South AfricaPretoriaNext Nov 2· 13 dates$3,200- South AfricaJohannesburgNext Nov 2· 13 dates$3,400
- South AfricaCape TownNext Oct 26· 14 dates$3,800
UAEDubaiNext Oct 26· 14 dates$3,800
GhanaAccraNext Nov 16· 13 dates$4,500
Scroll sideways to see all 18 cities →
Frequently Asked Questions About Live Online Strategic Crisis & Strategic Communication Training Course
Everything you need to know about this course before you register.
By the end of the Strategic Crisis & Strategic Communication programme, you'll be able to align communication objectives with organisational strategy and stakeholder expectations, analyse audiences and build core narratives and message frameworks, identify issues and risks early and classify crisis levels, and set up a crisis communication team with clear roles and approval routes. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course suits professionals who shape or voice an organisation's messages, including: Communication, public relations and corporate affairs managers, Spokespeople and senior executives, Government and parastatal information officers, Risk, compliance and business continuity managers, Humanitarian and NGO communication officers, Bank, insurance and telecom brand managers, Digital media and community managers, and Health, education and utilities communicators.
Strategic Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Strategic Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Strategic Crisis & Strategic Communication starts November 16, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Strategic Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Strategic Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Strategic Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Strategic Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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What Our Clients Say
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager
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