A product recall, data breach, workplace accident, scandal or viral rumour can undo years of goodwill in a single news cycle. Organisations that recover quickly are those that planned who speaks, what is said and how fast. Across five days this programme joins two disciplines: the long-term discipline of strategic communication and the short-term discipline of crisis response.
You learn to analyse stakeholders, set communication objectives that follow organisational strategy, build message houses and choose channels across traditional media, social platforms and internal networks. Crisis modules cover issue and risk scanning, crisis team structures, escalation protocols, holding statements, Q&A preparation, press conferences, social media monitoring and rumour control, followed by recovery, lessons learned and reputation rebuilding. Simulation drills test decisions under time pressure. Communication directors, public relations officers, corporate affairs managers, spokespeople, risk and compliance leads, humanitarian and NGO communicators and government information officers will gain directly. Classroom, online and in-house formats are offered, and the CPD-accredited certificate recognises completion. Afterwards you can draft a crisis communication plan, brief an executive for a hostile interview and keep messaging consistent between daily communication and a high-stakes emergency.
Social media has shortened the time organisations have to respond when something goes wrong. A single post can reach millions before the first internal meeting is held, and silence is read as guilt. At the same time, trust depends on everyday communication that is consistent with strategy long before any emergency.
The Strategic Crisis & Strategic Communication Training Course treats these as one continuous practice. The first part develops strategic communication: analysing audiences, defining objectives, shaping narratives and measuring results. The second part prepares participants for crisis conditions, covering classification of crises, response structures, legal and ethical considerations, media and social media management, and the treatment of staff, victims and regulators.
Participants work on realistic scenarios from health, finance, extractives, education and public service contexts. They leave with a draft communication strategy, a crisis plan with templates, a rehearsed spokesperson performance and a plan for post-crisis review within their own organisation. Throughout, facilitators stress honesty, speed and consistency, because audiences forgive mistakes far more readily than evasion. Legal and executive review points are built into every template so speed never replaces accuracy.
By the end of the course, participants will be able to:
Participants leave with:
Training is practical and rehearsal-based. It features:
Day 1: Strategic Communication Foundations
Day 2: Risk, Issues and Crisis Preparedness
Day 3: Messaging Under Pressure
Day 4: Media and Social Media in a Crisis
Day 5: Recovery, Learning and Reputation
The course suits professionals who shape or voice an organisation's messages, including:
Delegates who complete the programme and its simulations are awarded a CPD-accredited Certificate of Completion by Vision Reach Global Consultancy.
Upcoming cohorts
CPD-Accredited
Official invoice & confirmation letter provided
Team discount for 3+ seats
Need help with this booking?
Our training team can help with group pricing, invoicing, or picking the right schedule.
Everything you need to know about this course before you register.
By the end of the Strategic Crisis & Strategic Communication programme, you'll be able to align communication objectives with organisational strategy and stakeholder expectations, analyse audiences and build core narratives and message frameworks, identify issues and risks early and classify crisis levels, and set up a crisis communication team with clear roles and approval routes. The full breakdown of topics is covered session by session in the Course Outline tab above.
The course suits professionals who shape or voice an organisation's messages, including: Communication, public relations and corporate affairs managers, Spokespeople and senior executives, Government and parastatal information officers, Risk, compliance and business continuity managers, Humanitarian and NGO communication officers, Bank, insurance and telecom brand managers, Digital media and community managers, and Health, education and utilities communicators.
Strategic Crisis & Strategic Communication Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Strategic Crisis & Strategic Communication Training Course is scheduled in-classroom in Nairobi, Kenya, Mombasa, Kenya, Naivasha, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Strategic Crisis & Strategic Communication starts October 19, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Strategic Crisis & Strategic Communication Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Strategic Crisis & Strategic Communication Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Strategic Crisis & Strategic Communication Training Course vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Strategic Crisis & Strategic Communication Training Course can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
Related Training
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 110,000
Key Skills You'll Learn
Vision Reach Global
From $1,500 · KSh 115,000
Swipe to see more courses →
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
Levis Wabwire
Managing Director
They facilitated our strategy review, we improved departmental KPI alignment by 35% and reduced operational bottlenecks significantly.
David Oketch
Strategy Lead
Employee engagement scores increased following the leadership training program. The difference in accountability culture is evident.
Wendy Albright
Program Manager