Advance your expertise in Upselling and Cross Selling with real-world application and expert facilitation. A 5-day course designed for marketing, sales, and customer service leaders seeking to strengthen competency and drive measurable results.
Organizations that excel in upselling and cross selling create customer loyalty, drive revenue growth, and build strong market position. This course gives sales, marketing, and customer service professionals a comprehensive toolkit — from strategy and analytics through execution, measurement, and continuous improvement.
Built on proven methodologies and real-world scenarios, participants develop actionable strategies they can implement on day one of return to their roles.
Throughout the programme, participants work through realistic scenarios drawn from public sector institutions, private enterprises, development organizations, and regulated professional environments, examining how upselling and cross selling is applied in practice and where it most often breaks down. Delegates will develop practical skill in designing appropriate frameworks, selecting and applying the right tools for conversation execution and objection handling, interpreting findings, and communicating conclusions clearly to colleagues, management and external stakeholders. Sessions move deliberately from principles to application, so that each technique introduced is practised against a realistic problem before the programme moves on — strengthening both individual effectiveness and the wider capability of the organizations delegates return to.
By the end of this course, participants will be able to:
By the end of the Upselling and Cross Selling, participants will leave with:
This training course adopts a practical, participant-centered learning approach that builds upselling and cross selling expertise, strengthens analytical capability and develops confident professional judgement. The methodology combines specialist facilitation, applied hands-on experience and globally recognized professional practice, so that delegates return able to apply what they have learned immediately rather than in theory only.
Methodology includes:
Day 1: Commercial Foundations of Upselling and Cross Selling
Day 2: Designing Sector-Specific Upsell and Cross Sell Strategies
Day 3: Conversation Execution and Objection Handling
Day 4: Metrics, Measurement and Performance Optimization
Day 5: Leading Initiatives and Engaging Stakeholders
Upselling and Cross Selling is built for commercial and service-facing staff who influence what a customer buys next — whether at the counter, on the phone, or across a managed account portfolio.
Participants who complete the five days are awarded a Certificate of Completion from Vision Reach Global Consultancy, evidencing their ability to design, execute and measure upselling and cross selling strategies and to lead teams delivering them.
The certificate confirms attendance and successful participation, is recognized by employers across the public, private and development sectors, and can be verified directly with Vision Reach Global Consultancy on request.
Upcoming cohorts
CPD accredited certificate
Official invoice & confirmation letter provided
Team discount for 3+ seats
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Everything you need to know about this course before you register.
By the end of the Upselling and Cross Selling programme, you'll be able to apply core principles of upselling and cross selling to achieve organizational objectives, design and implement upselling and cross selling strategies tailored to your sector, analyze performance metrics and optimize upselling and cross selling outcomes, and lead cross-functional teams in executing upselling and cross selling initiatives. The full breakdown of topics is covered session by session in the Course Outline tab above.
Upselling and Cross Selling is built for commercial and service-facing staff who influence what a customer buys next — whether at the counter, on the phone, or across a managed account portfolio. Typical delegates include Account Managers and Key Account Executives, Retail and Branch Sales Supervisors, Customer Service and Contact Centre Agents handling inbound enquiries, Sales Team Leaders responsible for attachment rate and basket value targets, Relationship Officers in banking, insurance and telecoms, Product and Category Managers designing bundles and add-on offers, and Sales Enablement and Commercial Training Officers.
Upselling and Cross Selling typically runs as 5 Days. It's available as in-person classroom training — every course can also be delivered on-site for your team on dates that suit you.
Upselling and Cross Selling is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
The next live virtual cohort of Upselling and Cross Selling starts September 28, 2026, with new classroom cohorts also running on a rolling basis. Pick a date and location in the schedule panel above, then click "Register for the Course" — it takes a few minutes and your seat is confirmed once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Upselling and Cross Selling from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Upselling and Cross Selling is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Upselling and Cross Selling vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Upselling and Cross Selling can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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