Advance your expertise in Upselling and Cross Selling with real-world application and expert facilitation. A 5-day course designed for marketing, sales, and customer service leaders seeking to strengthen competency and drive measurable results.
Organizations that excel in upselling and cross selling create customer loyalty, drive revenue growth, and build strong market position. This course gives sales, marketing, and customer service professionals a comprehensive toolkit — from strategy and analytics through execution, measurement, and continuous improvement.
Built on proven methodologies and real-world scenarios, participants develop actionable strategies they can implement on day one of return to their roles.
By the end of this course, participants will be able to:
Day 1: Commercial Foundations of Upselling and Cross Selling
Day 2: Designing Sector-Specific Upsell and Cross Sell Strategies
Day 3: Conversation Execution and Objection Handling
Day 4: Metrics, Measurement and Performance Optimization
Day 5: Leading Initiatives and Engaging Stakeholders
Upselling and Cross Selling is built for commercial and service-facing staff who influence what a customer buys next — whether at the counter, on the phone, or across a managed account portfolio.
Participants who complete the five days are awarded a Certificate of Completion from Vision Reach Global Consultancy, evidencing their ability to design, execute and measure upselling and cross selling strategies and to lead teams delivering them.
Everything you need to know about this course before you register.
By the end of the Upselling and Cross Selling programme, you'll be able to apply core principles of upselling and cross selling to achieve organizational objectives, design and implement upselling and cross selling strategies tailored to your sector, analyze performance metrics and optimize upselling and cross selling outcomes, and lead cross-functional teams in executing upselling and cross selling initiatives. The full breakdown of topics is covered session by session in the Course Outline tab above.
Upselling and Cross Selling is built for commercial and service-facing staff who influence what a customer buys next — whether at the counter, on the phone, or across a managed account portfolio. Typical delegates include Account Managers and Key Account Executives, Retail and Branch Sales Supervisors, Customer Service and Contact Centre Agents handling inbound enquiries, Sales Team Leaders responsible for attachment rate and basket value targets, Relationship Officers in banking, insurance and telecoms, Product and Category Managers designing bundles and add-on offers, and Sales Enablement and Commercial Training Officers.
Upselling and Cross Selling typically runs as 5 Days. It's available as in-person classroom training — every course can also be delivered on-site for your team on dates that suit you.
Upselling and Cross Selling is scheduled in-classroom in Mombasa, Kenya, Naivasha, Kenya, Nairobi, Kenya, and Kisumu, Kenya, and 14 other locations, plus a live interactive virtual classroom you can join from anywhere. Check the schedule panel above for exact upcoming dates and fees in each location.
Upselling and Cross Selling runs on a rolling cohort basis, so a new intake is always coming up. Pick your preferred format and location in the schedule panel above, then click "Register for the Course" to reserve your seat — confirmation follows once payment or a signed purchase order is received.
Yes — delegates who meet the attendance requirement receive a CPD-accredited Certificate of Completion for Upselling and Cross Selling from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Upselling and Cross Selling is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
Fees for Upselling and Cross Selling vary by delivery location and format and are shown in real time in the schedule panel above once you pick a date. Register 3 or more delegates on the same course together and a 5% team discount is applied automatically — larger cohorts can request a custom corporate quote.
Yes — Upselling and Cross Selling can be delivered on-site at your offices (or virtually for distributed teams), with case studies and examples tailored to your industry and the specific challenges your team is working through. Switch to the "In-House" tab in the schedule panel above to request a proposal.
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