Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course in Pretoria, South Africa
Classroom training in Pretoria · next cohort Nov 2, 2026 · from USD 3,200
Agribusinesses, cooperatives and market systems programmes sit on large amounts of information that rarely shapes decisions: delivery records, farmer registers, price lists, yield surveys and sales ledgers kept in separate spreadsheets. Turning it into analysis can reveal where margins are lost, which farmers are at risk of side-selling and when to buy, store or sell. Over five days you work through the full analytical cycle on agricultural datasets. Topics include value chain mapping and actor analysis, farmer and market survey design in KoboToolbox, cleaning and reshaping records with Excel Power Query, and gross margin and break-even analysis.
You go on to analyse price seasonality and market spreads, segment farmers by productivity and risk, map production areas and buying points, and measure systemic change using the DCED Standard for results measurement. Power BI sessions build dashboards for procurement, extension and investment decisions. The course is designed for agribusiness managers, value chain and market systems advisers, cooperative and outgrower managers, agricultural economists, MEL officers and agri-finance analysts. Afterwards you can build a clean dataset, compute margins along a chain and present findings that managers act on. It runs as a classroom, online or in-house programme with a CPD-accredited certificate.
At a Glance
Training in Pretoria, South Africa
Pretoria is South Africa's administrative capital, home to the Union Buildings, the Reserve Bank and most embassies.
More about training in Pretoria →- Format
- Classroom, in Pretoria
- Duration
- Mon - Fri (5 Days)
- Fee
- USD 3,200
- Next start dates
- Nov 2, 2026, Nov 30, 2026, Dec 28, 2026
- Certificate
- Certificate of Completion
- Airport
- O.R. Tambo International (JNB), connected by the Gautrain
- Time zone
- South Africa Standard Time (UTC+2)
- Currency
- South African rand (ZAR). Fees are listed in USD.
- Business districts
- Hatfield, Brooklyn, Menlyn and Centurion
About this course
Agricultural markets move quickly. Prices swing with the seasons and the weather, input costs follow exchange rates and fuel prices, and buyers increasingly demand traceability back to the farm. Companies, cooperatives and development programmes that can analyse their own data respond faster and invest more wisely than those relying on intuition or annual reports.
The Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course follows the path from raw records to decisions. Participants begin by mapping value chains and identifying the questions that matter to each actor, then design data collection for farmers, traders and markets using mobile tools. They clean and combine datasets, calculate gross margins, costs of production and value added at each stage, and analyse price trends, seasonality and spatial price differences. The course then turns to segmentation of producers, simple forecasting, traceability data and the measurement of market systems change, before finishing with dashboards and data stories built for managers, investors and programme partners.
Every session is computer-based and uses agricultural datasets on enterprises such as maize, coffee, dairy and horticulture. Participants should bring a laptop with Excel; Power BI Desktop and KoboToolbox are free to use, and no programming background is required.
Training Objectives
By the close of the programme, participants will be able to:
- Map agricultural value chains and identify the data each actor needs to make decisions.
- Design mobile surveys for farmers, traders and markets that produce analysable data.
- Clean, reshape and combine agricultural datasets using Excel and Power Query.
- Calculate gross margins, production costs and value added along a chain.
- Analyse price trends, seasonality and market spreads to inform buying and selling.
- Measure market systems change using recognised results measurement practice.
- Build dashboards that communicate findings to managers, investors and partners.
What you'll learn
Key Takeaways
The week produces practical assets participants can reuse, among them:
- A value chain map with the key data points and indicators for each stage.
- A working KoboToolbox form for a farmer or market survey.
- A cleaned, combined dataset and the Power Query steps to refresh it.
- A gross margin and break-even model for a crop or livestock enterprise.
- A price seasonality analysis to support buying and storage decisions.
- A Power BI dashboard built on their own or sample data.
Training Methodology
The course is run as a series of computer labs using agricultural data, supported by:
- Step-by-step demonstrations followed by individual practice on each tool
- Datasets from cooperatives, market price monitoring and farmer surveys
- Field-style survey exercises with mobile phones or tablets
- Small-group problem solving on margin and price questions
- A final dashboard project presented to the group
Day 1: Value Chains, Market Systems and Data Needs
- Value chain mapping: actors, functions, flows and governance
- Market systems thinking: core functions, supporting functions and rules
- Decisions that data should support for each value chain actor
- Data sources: farmer registers, transactions, prices, yields and trade statistics
- Data quality, ethics and farmer data ownership
- Exercise: mapping a value chain and its information gaps
Day 2: Collecting Agricultural Data with Mobile Tools
- Survey design for farmers, traders and market price monitoring
- Building forms in KoboToolbox with skip logic and validation
- GPS capture for farms, collection centres and markets
- Sampling farmers and markets
- Enumerator training and field quality checks
- Lab: building and testing a farmer survey
Day 3: Analysing Farm and Enterprise Economics
- Cleaning and reshaping data with Excel Power Query
- Pivot tables and summary statistics for agricultural data
- Cost of production, gross margin and break-even analysis
- Value added and margin distribution along the chain
- Farmer segmentation by productivity, size and risk
- Lab: enterprise budgets for maize, dairy and horticulture
Day 4: Prices, Markets and Results Measurement
- Price series, seasonality and moving averages
- Spatial price spreads and market integration
- Simple forecasting for volumes and prices
- Traceability and certification data
- Measuring systemic change with the DCED Standard
- Lab: price analysis to inform buying and storage decisions
Day 5: Dashboards and Data-Driven Decisions
- Data modelling and measures in Power BI
- Dashboard design for procurement, extension and investment decisions
- Presenting findings to managers, boards and investors
- Data sharing agreements with buyers and partners
- Building a data routine within an agribusiness or programme
- Final project presentations and action planning
Participants typically work in agricultural businesses or programmes and include:
- Agribusiness and commercial managers
- Value chain and market systems development advisers
- Cooperative, outgrower and aggregation managers
- Agricultural economists and policy analysts
- Monitoring, evaluation and learning officers on agriculture programmes
- Agri-finance and agricultural insurance analysts
- Extension and farmer services coordinators
- Government agriculture planning and statistics staff
Participants who attend every lab and submit the final dashboard project receive a CPD-accredited Certificate of Completion issued by Vision Reach Global Consultancy.
Choose Where You Want to Learn
Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course Venues
South AfricaPretoriaNext Nov 2· 13 dates$3,200Viewing- South AfricaJohannesburgNext Nov 2· 13 dates$3,400
- South AfricaCape TownNext Oct 26· 13 dates$3,800
KenyaNairobiNext Nov 9· 13 dates$1,500- KenyaMombasaNext Oct 26· 13 dates$1,600
- KenyaNaivashaNext Nov 2· 13 dates$1,500
- KenyaKisumuNext Oct 26· 13 dates$1,500
- KenyaMachakosNext Nov 2· 13 dates$1,600
UgandaKampalaNext Nov 2· 13 dates$1,900
RwandaKigaliNext Oct 26· 13 dates$1,900
TanzaniaArushaNext Nov 9· 13 dates$1,900- TanzaniaDodomaNext Oct 26· 13 dates$1,800
- TanzaniaDar es SalaamNext Oct 26· 13 dates$2,000
- TanzaniaZanzibarNext Nov 16· 13 dates$2,600
NigeriaLagosNext Nov 16· 13 dates$2,800- NigeriaAbujaNext Nov 9· 13 dates$2,800
UAEDubaiNext Oct 26· 13 dates$3,800
GhanaAccraNext Nov 16· 13 dates$4,500
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Frequently Asked Questions About Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course in Pretoria
Everything you need to know about this course before you register.
Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course runs as classroom training in Pretoria, South Africa, in Monday-to-Friday cohorts that start every four weeks. The venue, daily timings and joining details are sent in your Joining Instructions email ahead of the start date.
The next Pretoria cohort starts on November 2, 2026, and a new intake follows every four weeks. Pick a date under "Upcoming sessions in Pretoria" above and click Register; your seat is confirmed once payment or a signed purchase order is received.
The classroom fee for Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course in Pretoria is USD 3,200 per delegate, covering tuition and course materials. Register 3 or more delegates together and a 5% team discount is applied automatically.
Yes. Besides Pretoria, Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course runs as classroom training in Johannesburg and Cape Town. It also runs as live online training you can join from anywhere in South Africa, and in-house at your organisation's own premises.
Yes — Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course can be delivered at your offices in Pretoria or at a venue you choose, on dates that suit your team, with case studies tailored to your sector. Message our training advisors to request a proposal.
By the end of the Data and Analytics for Agribusiness, Value Chains & Market Systems programme, you'll be able to map agricultural value chains and identify the data each actor needs to make decisions, design mobile surveys for farmers, traders and markets that produce analysable data, clean, reshape and combine agricultural datasets using excel and power query, and calculate gross margins, production costs and value added along a chain. The full breakdown of topics is covered session by session in the Course Outline tab above.
Participants typically work in agricultural businesses or programmes and include: Agribusiness and commercial managers, Value chain and market systems development advisers, Cooperative, outgrower and aggregation managers, Agricultural economists and policy analysts, Monitoring, evaluation and learning officers on agriculture programmes, Agri-finance and agricultural insurance analysts, Extension and farmer services coordinators, and Government agriculture planning and statistics staff.
Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course typically runs as 5 Days. It's available as in-person classroom, live virtual, and in-house corporate training — every course can also be delivered on-site for your team on dates that suit you.
Yes — delegates who meet the attendance requirement receive a Certificate of Completion for Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course from Vision Reach Global Consultancy, issued in the name you register with, so double-check the spelling at checkout.
Data and Analytics for Agribusiness, Value Chains & Market Systems Training Course is pitched at intermediate professionals. If you're unsure whether it's the right fit for your current role or background, message our training advisors before you register and they'll help you confirm.
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What Our Clients Say
VRG brings strategic discipline to complex organizational challenges. Their approach is structured, data-driven, and outcome-focused.
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