PR, Communication and Languages Courses

Key Skills You'll Learn

• Understand core effective report writing principles and how they fit together in practice.
• Apply practical techniques for editing and proofreading in day-to-day implementation.

Key Skills You'll Learn

• Frame messages around the decision, risk or action a senior audience must take.
• Structure board papers, briefs and memos using the pyramid principle and SCQA.

Key Skills You'll Learn

• Develop a strategic communication plan aligned with organisational goals and stakeholder priorities.
• Identify emerging issues early and assess their reputational risk.

Key Skills You'll Learn

• Interpret the income statement, balance sheet, cash flow statement and common financial ratios.
• Write clear budget narratives, variance explanations and financial sections for reports and proposals.

Key Skills You'll Learn

• Prepare annual, campaign and project budgets for communication activities.
• Estimate and justify a contingency fund for crisis communication.

Key Skills You'll Learn

• Describe the communication process and identify common barriers to understanding.
• Listen actively and ask questions that clarify needs and expectations.

Key Skills You'll Learn

• Define strategic communication and set clear communication objectives.
• Analyse stakeholders and tailor messages to different audiences.

Key Skills You'll Learn

• Define who owns, approves and may release each category of organisational communication.
• Build approval matrices and delegated authority rules for documents, presentations and public statements.

Key Skills You'll Learn

• Identify the legal, regulatory and ethical obligations that apply to organisational communication.
• Design a communication governance framework with clear roles, authorities and escalation routes.

Key Skills You'll Learn

• Assess their own communication style and its effect on team performance.
• Structure messages around audience needs, key points and the action required.

Key Skills You'll Learn

• Identify emerging issues and distinguish incidents from full crises.
• Establish a crisis management team with defined roles, authority and escalation paths.

Key Skills You'll Learn

• Plan communication around a clear purpose, audience and channel.
• Structure messages so the main point and required action are obvious.