PR, Communication and Languages Courses

Key Skills You'll Learn

• Understand core advanced communication skills principles and how they fit together in practice.
• Apply practical techniques for overcoming public speaking anxiety. in day-to-day implementation.

Key Skills You'll Learn

• Analyse audiences and shape messages to the decision they need to support.
• Structure arguments with the pyramid principle and clear logical flow.

Key Skills You'll Learn

• Conduct a reputation and risk audit to identify likely crisis scenarios.
• Design a crisis communication structure with clear roles, triggers and approval routes.

Key Skills You'll Learn

• Analyse audience and purpose before writing or presenting.
• Write concise emails, memos and minutes that prompt action.

Key Skills You'll Learn

• Develop a strategic communication plan linked to organisational objectives.
• Map stakeholders and tailor messages to their interests and influence.

Key Skills You'll Learn

• Analyse an audience and adapt content, tone and channel accordingly.
• Structure messages and arguments so that the main point comes first.

Key Skills You'll Learn

• Identify and rank the issues and crises most likely to affect their organisation.
• Set up a crisis communication team with defined roles, escalation triggers and approval steps.

Key Skills You'll Learn

• Understand core communications and PR for public sector principles and how they fit together in practice.
• Apply practical techniques for public sector communication in day-to-day implementation.

Key Skills You'll Learn

• Clean, summarise and check data in Excel before using it in any communication product.
• Select charts and tables that match the message and avoid misleading design choices.

Key Skills You'll Learn

• Define communication objectives and match them to measurable indicators.
• Configure media monitoring and social listening for an issue, brand or crisis.

Key Skills You'll Learn

• Plan messages around audience, purpose and channel.
• Write clear emails, reports, briefing notes and proposals suited to on-screen reading.

Key Skills You'll Learn

• Assess the digital maturity of a communication function and prioritise improvements.
• Configure social listening and media monitoring with meaningful alert triggers.