PR, Communication and Languages Courses

Key Skills You'll Learn

• Distinguish issues, incidents and crises and set clear escalation triggers.
• Establish a crisis management team with defined roles and decision rights.

Key Skills You'll Learn

• Understand core marketing communications and media planning principles and how they fit together in practice.
• Apply practical techniques for marketing communications module 1 in day-to-day implementation.

Key Skills You'll Learn

• Set SMART communication objectives linked to organisational goals.
• Build a logic model connecting communication activities to audience outcomes.

Key Skills You'll Learn

• Define quality for documents, presentations and meetings from the reader's and audience's point of view.
• Map communication workflows using SIPOC, swimlane diagrams and value stream maps.

Key Skills You'll Learn

• Identify, rank and monitor communication risks and set clear escalation triggers.
• Design a crisis communication structure with defined roles, approvals and tools.

Key Skills You'll Learn

• Analyse audiences and set clear objectives for each workplace message.
• Prepare a communication plan covering message, channel, timing and feedback.

Key Skills You'll Learn

• Develop a strategic communication plan with objectives, audiences, messages, channels and measures.
• Analyse stakeholders and tailor narratives to different groups.

Key Skills You'll Learn

• Explain how organisational policies, regulation and ethics shape what staff may write, present and publish.
• Draft or revise a corporate communication policy, house style guide and social media policy.

Key Skills You'll Learn

• Identify the laws, codes and regulators that govern organisational communication in a crisis.
• Assess defamation, privacy and confidentiality risk in statements and campaigns.

Key Skills You'll Learn

• Analyse an audience and define the purpose and single key message of any communication.
• Structure documents and talks using the pyramid principle and logical signposting.

Key Skills You'll Learn

• Identify and prioritise the crisis scenarios their organisation is most exposed to.
• Prepare a crisis communication plan with clear roles, thresholds and approvals.

Key Skills You'll Learn

• Plan a document around its audience, purpose and required response.
• Write clear, courteous emails and memos that state the action needed.